FTC Targets Google Again for Advertising Practices
May 24, 2013 1:17 PM
comment(s) - last by
So far, the antitrust probe is in early stages, and Reuters reported that Google hasn't even received any antitrust notifications from the FTC yet
Google is under the microscope yet again as the U.S. Federal Trade Commission (FTC) looks to investigate its advertising practices.
Google may be the subject of an FTC investigation for its use of certain tools it acquired from ad company DoubleClick in 2007. Some ad firms have complained to the FTC that Google is using these DoubleClick tools to persuade websites to use products like Ad Exchange.
So far, the antitrust probe is in early stages, and
reported that Google hasn't even received any antitrust notifications from the FTC yet.
It seems Google is always caught in an antitrust investigation of some sort, but luckily for Google, it has had an easy time with it in the U.S.
In January of this year, Google managed to settle a nearly two-year U.S. Federal Trade Commission (FTC) investigation
without paying any fines
. Instead of paying fines, the FTC made Google promise that it would stop scraping reviews and information from other websites, stop requesting sales bans when suing companies for patent infringement and allow advertisers to export data in order to evaluate advertising campaigns.
Google has been battling antitrust suits with the European Commission as well. The European Commission opened a formal antitrust investigation into Google's search behavior in November 2010, and last month, Google
offered a settlement proposal
that the EU finally accepted. Google's settlement proposal will not change the algorithm used to create its search results, but rather, the company will clearly label any search results from its own services. Not only that, but in some instances, Google will offer links from rival search engines.
In addition, the proposal will give websites the option to keep their content from vertical search properties, but stay in general search results. Furthermore, Google will help small businesses move their ad campaigns to other search engines.
This article is over a month old, voting and posting comments is disabled
5/25/2013 12:55:24 PM
"Some ad firms have complained to the FTC that Google is using these DoubleClick tools to persuade websites to use products like Ad Exchange."
Wow. A company is using a piece of their tech to help drive sales. God forbid that Ford or General Electric or GM or BIC and Gillette or the Tidy Bowl man should hear about this.
Since when did the attempt of persuasion become illegal in business?
"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher
Google Settles EU Search Investigation, Rivals Not Satisified
April 15, 2013, 1:51 PM
Google, FTC Settle Antitrust Spat Without Any Fines
January 3, 2013, 12:57 PM
Facebook CEO Called President Barack Obama to Complain About NSA Spying
March 14, 2014, 1:40 PM
Quick Note: Google Drive 100GB, 1TB Plans See Major Price Cuts
March 13, 2014, 2:45 PM
Target Missed Early Warning Signs of Holiday Data Breach
March 13, 2014, 1:45 PM
Amazon Increases Prime Subscription to $99/year Starting March 19
March 13, 2014, 8:23 AM
Bitcoin King's American Accounts Get Frozen
March 13, 2014, 3:00 AM
Time Warner Cable CEO Says Merger with Comcast is a "Dream Combination", Will Increase Innovation
March 12, 2014, 2:37 PM
Most Popular Articles
Malaysian Airlines Flight 370 Made Wild Altitude Changes
March 14, 2014, 9:21 PM
Tesla Motors Calls New Jersey Out on New Rule Against Its Direct Sales Model
March 11, 2014, 12:01 PM
Hack Reveals Fallen Bitcoin CEO's Posh Tokyo Penthouse
March 10, 2014, 4:28 PM
HTC One Leaks: LED Smart Cover, Carrier Models, Google Play Ed.
March 11, 2014, 5:30 PM
Apple Authorized to Seek $40 Per Device Against Samsung
March 13, 2014, 4:31 PM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information