FTC Targets Google Again for Advertising Practices
May 24, 2013 1:17 PM
comment(s) - last by
So far, the antitrust probe is in early stages, and Reuters reported that Google hasn't even received any antitrust notifications from the FTC yet
Google is under the microscope yet again as the U.S. Federal Trade Commission (FTC) looks to investigate its advertising practices.
Google may be the subject of an FTC investigation for its use of certain tools it acquired from ad company DoubleClick in 2007. Some ad firms have complained to the FTC that Google is using these DoubleClick tools to persuade websites to use products like Ad Exchange.
So far, the antitrust probe is in early stages, and
reported that Google hasn't even received any antitrust notifications from the FTC yet.
It seems Google is always caught in an antitrust investigation of some sort, but luckily for Google, it has had an easy time with it in the U.S.
In January of this year, Google managed to settle a nearly two-year U.S. Federal Trade Commission (FTC) investigation
without paying any fines
. Instead of paying fines, the FTC made Google promise that it would stop scraping reviews and information from other websites, stop requesting sales bans when suing companies for patent infringement and allow advertisers to export data in order to evaluate advertising campaigns.
Google has been battling antitrust suits with the European Commission as well. The European Commission opened a formal antitrust investigation into Google's search behavior in November 2010, and last month, Google
offered a settlement proposal
that the EU finally accepted. Google's settlement proposal will not change the algorithm used to create its search results, but rather, the company will clearly label any search results from its own services. Not only that, but in some instances, Google will offer links from rival search engines.
In addition, the proposal will give websites the option to keep their content from vertical search properties, but stay in general search results. Furthermore, Google will help small businesses move their ad campaigns to other search engines.
This article is over a month old, voting and posting comments is disabled
This is interesting
5/24/2013 8:08:03 PM
This an interesting analysis of Google.
I have to say I misunderstood Google+ at first and thought it was a rather feeble attempt to copy Facebook but it's much, much more.
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
Google Settles EU Search Investigation, Rivals Not Satisified
April 15, 2013, 1:51 PM
Google, FTC Settle Antitrust Spat Without Any Fines
January 3, 2013, 12:57 PM
NSA Spying Won't Impact Huawei's Growth
April 23, 2014, 8:24 PM
Amazon, HBO Team up to Bring HBO Content to Prime Members
April 23, 2014, 11:36 AM
U.S. Wants to Reduce Tension Over Internet Net Neutrality
April 22, 2014, 2:07 PM
AT&T Announces Plans to Expand Ultra-Fast Fiber Internet Network to 100 Cities
April 22, 2014, 9:36 AM
AT&T Takes First Steps in Launching Its Own Online Video Service
April 22, 2014, 9:25 AM
Netflix Opposes Comcast/Time Warner Deal, Says It's Anti-Competitive
April 22, 2014, 8:52 AM
Most Popular Articles
A Bug's Life: Female Cave Bugs Have Penises, Penetrate Males for Three Days
April 17, 2014, 7:20 PM
HTC Hires Former Samsung Marketing Chief Who Developed "Galaxy" Brand
April 18, 2014, 6:00 PM
NASA Finds "Habitable Zone" Planet Sized Similar to Earth
April 18, 2014, 3:13 PM
Mounties Arrest 19-Year-Old Who Delayed Canada's Tax Filing w/ Heartbleed
April 17, 2014, 3:24 PM
Thanks to Government Crackdown, Chinese "Porn Cop" Has Watched 600K Adult Videos
April 21, 2014, 12:00 PM
Latest Blog Posts
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information