FTC Targets Google Again for Advertising Practices
May 24, 2013 1:17 PM
comment(s) - last by
So far, the antitrust probe is in early stages, and Reuters reported that Google hasn't even received any antitrust notifications from the FTC yet
Google is under the microscope yet again as the U.S. Federal Trade Commission (FTC) looks to investigate its advertising practices.
Google may be the subject of an FTC investigation for its use of certain tools it acquired from ad company DoubleClick in 2007. Some ad firms have complained to the FTC that Google is using these DoubleClick tools to persuade websites to use products like Ad Exchange.
So far, the antitrust probe is in early stages, and
reported that Google hasn't even received any antitrust notifications from the FTC yet.
It seems Google is always caught in an antitrust investigation of some sort, but luckily for Google, it has had an easy time with it in the U.S.
In January of this year, Google managed to settle a nearly two-year U.S. Federal Trade Commission (FTC) investigation
without paying any fines
. Instead of paying fines, the FTC made Google promise that it would stop scraping reviews and information from other websites, stop requesting sales bans when suing companies for patent infringement and allow advertisers to export data in order to evaluate advertising campaigns.
Google has been battling antitrust suits with the European Commission as well. The European Commission opened a formal antitrust investigation into Google's search behavior in November 2010, and last month, Google
offered a settlement proposal
that the EU finally accepted. Google's settlement proposal will not change the algorithm used to create its search results, but rather, the company will clearly label any search results from its own services. Not only that, but in some instances, Google will offer links from rival search engines.
In addition, the proposal will give websites the option to keep their content from vertical search properties, but stay in general search results. Furthermore, Google will help small businesses move their ad campaigns to other search engines.
This article is over a month old, voting and posting comments is disabled
Google has a lot of enemies
5/24/2013 2:57:45 PM
Every large company is in some way guilty of dodgy practices that boost their bottom line. The only difference is that google made enemies along the way that want a piece of their pie by abusing the legal system.
"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke
Google Settles EU Search Investigation, Rivals Not Satisified
April 15, 2013, 1:51 PM
Google, FTC Settle Antitrust Spat Without Any Fines
January 3, 2013, 12:57 PM
Chris Poole Retires From Role as 4Chan After a Decade of Success, Struggles
January 23, 2015, 1:45 PM
Study Shows People are Dumb as Ever With Passwords, Still Using "123456"
January 20, 2015, 3:19 PM
Site for "Glitter as a Service" Mail Pranks, ShipYourEnemiesGlitter, Launches
January 13, 2015, 2:22 PM
OS X Yosemite Compromises Security by Retrieving Embedded Email Images
January 13, 2015, 11:30 AM
ISIS JIhadi From NZ Accidentally Shares Location on Twitter, Outs Cohorts in Selfie
January 3, 2015, 11:35 PM
Amazon's Kindle Fire HDX 8.9 Drops to $299 (30 Percent Off) for a Day
December 22, 2014, 10:57 AM
Most Popular Articles
Microsoft Shows Off Latest Windows 10 Build, Preps it for Next Week Release
January 21, 2015, 2:57 PM
Under the Hood: How DirectX 11.3 and 12 Will Supercharge Windows 10 Gaming
January 23, 2015, 12:34 PM
BlackBerry CEO Claims Devs are Violating Net Neutrality by Not Supporting BB10
January 22, 2015, 4:37 PM
Report: Samsung Drops Snapdragon 810 From Galaxy S6, Will Use Its Own Chips
January 21, 2015, 1:47 PM
Will Google Become America's Fifth Major Carrier?
January 22, 2015, 12:42 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information