NVIDIA's Cut-Down Titan-Based GTX 780 Launches, Priced at $649 USD
May 23, 2013 1:40 PM
comment(s) - last by
NVIDIA adds an interesting new price point, but does it release Titan demand, or simply create confusion?
2013 is going to be a big year in the graphics processing unit (GPU) arena, with the arrival of Intel Corp.'s (
, which brings
the company's strongest on-die graphical showing yet
-- Iris Pro. For graphics card maker NVDIA Corp. (
), the pressure is on to continue to convince the spectrum of gamers from casual to enthusiast that they need to keep buying discrete GPUs.
NVIDIA appears to be responding by shifting its focus to higher-priced, more powerful GPUs. And thus far the strategy appears to be working. Will this continue with the company's latest card? Let's dig in.
I. Meet the New Middle of the High End
For all intents and purposes, the GeForce GTX 780 is a lower priced, lower performance (due to having slightly less CUDA cores, etc.) version of
that launched back in February. Even the sleek silver cooler vaguely resembles Titan's metallic cooler.
In another light, the GTX 780 represents a pricier, more powerful GTX 680. Both have
series GPU chips built on Taiwan Semiconductor Manufacturing Comp., Ltd. (
28 nm process
, but the GTX 780 uses a cut-down GK110, where as the GTX 680 uses a fully functional, but less advanced GK104. Priced at $650 USD, the card is roughly $200 USD more expensive than the GTX 680, which currently hovers around $450 USD.
The NVIDIA GeForce GTX 780
The GTX 780 keeps the same number of ROPs, but cuts the video RAM in half from the Titan -- down to 3 GB. But the card has 2 SMX units (192 CUDA cores; 16 texture units) disabled per chip. The decrease in processing units has allowed NVIDIA to bump the clock speed, so the cores on the card are actually clocked faster than the Titan.
II. Between the GTX 690 and the GTX 680
Here's a recap of the specs:
Pricing <---------High---------------------> Mid-High <-------Middle-------->
(Click to enlarge)
As mentioned, the GTX 780 comes between the Titan/
/Radeon HD 7990 and the GTX 680/Radeon HD 7970GE.
III. Benchmarks Tell Tale of Confusion, Competition
, the GTX 780 generally delivered about 90 percent of the performance of Titan; impressive considering that it's only 65 percent of the price. On the flip side of the coin, versus Advanced Micro Devices Inc.'s (
) Radeon HD 7970GHz Edition, the GTX 780 is roughly 44 percent more expensive, while only giving a 22 percent performance bump.
In other words, the graphics market is still very competitive with AMD keeping competitive at the $1000 USD (GTX 690 vs.
Radeon HD 7990
) and $450 USD (GTX 680 vs. Radeon HD 7970GE).
It remains to be seen whether the GTX 780 delivers on NVIDIA's hope -- releasing pent-up demand for the more-popular-than-expected Titan/GTX 690 at a lower price point -- is fulfilled, or if the pricey new flagship GTX x80 model simply confuses so called "prosumers".
Adding to the confusion is the one thing not mentioned until now -- a pair of GTX 680 or Radeon HD 7970GE costs $900 USD and consistently beats both the GTX 690 and Radeon HD 7990 in performance. So while the market is very competitive, consumers looking to buy on the mid-to-high end must navigate a confusing myriad of options.
NVIDIA [press release]
This article is over a month old, voting and posting comments is disabled
RE: This wasn't such a great idea IMO
5/24/2013 1:57:07 AM
That makes no sense. You said yourself that you were obtaining 60fps on 800x600 (really back then it was more like 60~100fps at 8x6 when you're talking about games like counter strike running a decent geforce 3 or 9800. 8x6 was also on the average side during the HL/CS days, with 1024/1280 being on the high end) with $200 cards, which is comparable to what you'd get these days at 720p or even 1080 on $200 cards for most games. Hell you can find $160~ HD 7850s right now.
There's been a massive spike in visual complexity as well as resolution. The higher tiers of video cards these days just offer even more performance through bruteforce approaches of transistor stacking that require gigantic coolers. I remember when my 9800 pro was high end and all it had was this flimsy fan the size of a dollar coin. It's more akin to low end design now.
"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard
Intel Announces New Integrated Graphics Cores, Promises Up to a 3x Performance Boost
May 2, 2013, 11:19 AM
AMD Launches $999 Radeon HD 7990 For 4K Gaming
April 24, 2013, 12:27 PM
2/19/2013 Daily Hardware Reviews -- NVIDIA GeForce GTX Titan Edition
February 19, 2013, 10:12 AM
TSMC Predicts Slump, Stakes 2013 Rebound Hopes on 28 nm Mobile Chips
October 25, 2012, 1:33 PM
Quick Note: NVIDIA Serves Up $999, Dual-GPU GeForce GTX 690
April 29, 2012, 7:04 AM
SanDisk Unveils Pricey iXpand USB 2.0/Lightning Drive to Expand iPhone, iPad Storage
November 13, 2014, 2:29 PM
HP's 15.6" Omen Gaming Laptop is Incredibly Thin, Powerful
November 4, 2014, 10:34 AM
Tim Cook Touts Apple’s Product Portfolio, Performance in Letter to Employees
October 21, 2014, 8:05 AM
Lenovo Once Again The Top Global PC Maker, Apple Takes 50% of PC Profits
October 9, 2014, 7:46 AM
It’s Official: HP to Split Into Two Business Units
October 6, 2014, 8:14 AM
Quick Note: HP Plans to Split PC, Enterprise Units
October 5, 2014, 4:31 PM
Most Popular Articles
BlackBerry Classic Sells Out Online (Seriously, It Has) for North America
December 15, 2014, 7:07 PM
After Coming So Close to Recovering, Northern White Rhino is Nearly Extinct
December 15, 2014, 11:30 AM
Peter Sunde is Sickened by Today's Pirate Bay, Say Internet Activism is Dying
December 15, 2014, 6:02 AM
Paramount Bans Team America Screenings, Cowers Submissively to North Korea
December 18, 2014, 10:26 PM
Apple Abandons Russia; Ruinous Ruble Run Sees 25% Inflation in a Single Day
December 16, 2014, 5:40 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information