Sources: NVIDIA [press release], AnandTech [benchmarks]
quote: I hold the opinion that the day that the top end graphics card exceeded $300 was the same day that computer gaming lost its appeal to the masses.
quote: Fast forward and what we have now are a couple graphics card companies that push the limits with $600+ cards. They are milking the now grown up computer gamers that have a little more income to work with but are ignoring future gamers. Game developers target the widest audience so that these cards aren't even utilized except by the few that have multiple monitor setups (probably somewhat common among people reading dailytech, but it's not really a mass appeal thing).