Microsoft Expands Windows Azure in Asia, Mocks iPad in New Commercial
May 23, 2013 12:06 PM
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Windows Azure will expand in China, Japan and Australia
Microsoft announced that it will expand
in Australia, China and Japan in an effort to meet Asia's increasing cloud computing needs.
Microsoft CEO Steve Ballmer announced in Shanghai this week that the Windows Azure Public Preview will be available for sign-up starting June 6. It will be operated by 21Vianet in China.
He also noted that Windows Azure can now be used in two of Japan's sub-regions (Japan East in the Tokyo area and Japan West in the Kansai area) and two of Australia's sub-regions (New South Wales and Victoria).
This means that China, Japan and Australia can use the Windows Azure cloud computing platform for building, deploying and managing applications.
Microsoft is looking to tap into a huge market, as Asia's cloud computing market is expected to reach US$16.3 billion by 2016 (excluding Japan).
In other news, Microsoft has decided to
take a jab at the iPad
(more specifically, iOS' digital assistant Siri) in a new commercial for the
ASUS VivoTab Smart 64GB
. The commercial pokes fun at the fact that Siri seems to be a "more talking, less doing" sort of assistant that has trouble understanding what you ask it. Meanwhile, a user breezes through several tasks on the VivoTab while Siri attempts to figure out what you want from it.
Check it out:
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Finally a decent surface commercial
5/23/2013 9:36:20 PM
Why didn't MS start with a commercial like this? Sorry, but what did we learn from the first ones? That surface has a kickstand and optional keyboard?
RE: Finally a decent surface commercial
5/28/2013 4:24:45 PM
Yeah I finally saw that commercial on TV the other day. It was funny.
Microsoft is *horrible* at marketing, whereas Apple is the poster child. All of MS's previous advertising has been atrocious, and I don't mean just the WTF Surface commercials with the dancers flopping around docking and undocking their tablets. Like, wow man...it docks *and* undocks!
Remember the thing with Jerry Seinfeld and Bill Gates? WTF was that?
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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