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Sales are roughly half the first-month sales of the Samsung Galaxy S IV, and a third of the Apple iPhone 5's

HTC Corp. (TPE:2498) is grappling with employee departures and the slow-rolling death of its "Facebook Phone", the HTC First. However, the company is at least optimistic about sales of its HTC One 1080p flagship Android smartphone picking up steam.

The company's CEO said on Wednesday that his firm had moved roughly 5 million of the metal-unibody devices in its first month on the market, despite all the issues surrounding parts delays and (according to The Verge) issues with the anodizing process in the black variant.  By contrast, Samsung Electronics Comp., Ltd. (KSC:005930) saw a far smoother launch, but shipped 10 million Galaxy S IVs -- perhaps not as resounding a win as it might have hoped.

Part of the HTC One's sales may come thanks to strong reviews and the aforementioned slick metal-body.  The metal-and-glass design in Apple, Inc.'s (AAPL) iPhone has long been held up as a key selling point; HTC's all-metal body won similar praise.
HTC BlinkFeed
The HTC One

HTC CEO Peter Chou, who is grappling with the decision of whether to step down amid financial struggles, told The Wall Street Journal, "Orders are pretty good so far and are still more than what we can supply. This is partly due to the shortage of components. When the issue is resolved next month, we will have a better idea if it's doing really well or not."

The iPhone 5 moved five million units in a weekend, but averaged only about 9.1 million units per month in the three following months [source].  The HTC One, which retails for around $579 USD unlocked, should help the company's margins, which are currently dangerously thin.

Source: The Wall Street Journal





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