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Krzanich wants to focus on smartphones and tablets as the PC market slows down, but also start working on future devices beyond the smartphone/tablet era.

Intel's new CEO has only been at the helm for a week, but he's determined to turn things around with a company shake-up.

Brian Krzanich, who became Intel's CEO on May 16 after 30 years with the company, sent an internal memo to employees Monday regarding Intel's new focus and changes made within the company. 

The memo said that Intel's major product groups (the PC client group, mobile communications and data center) will now report directly to Krzanich instead of Intel Architecture group chief Dadi Perlmutter.

Mike Bell will supervise Intel's "new devices" group," which is a brand-new group that will focus on emerging product trends.

Renee James (who was previously the head of software) will now oversee the company's global manufacturing operations and all aspects of security technology. She will also lead corporate strategy and planning.

Doug Fisher, a senior executive from Intel's software group, will take James' place as software head. 

Hermann Eul, who previously ran Intel's mobile communications group with Bell, will now completely take over that position.


"As your CEO I am committed to making quick, informed decisions. I am committed to being bolder, moving faster, and accepting that this means changes will be made knowing that we will listen, learn and then make adjustments in order to keep pace with a rapidly changing industry," Krzanich said in the memo.

"Our business faces significant challenges, and we simply must continue to execute while finalizing our future strategy."

Krzanich wants to focus on smartphones and tablets as the PC market slows down, but also start working on future devices beyond the smartphone/tablet era. 

Former Intel CEO Paul Otellini, who took the reigns in 2005, said his only regret in 40 years of employment at Intel was passing up on Apple's iPhone. Intel had declined the offer to make chips for the device, and Apple's early iPhones ended up having processors made by Intel's rival, ARM. ARM certainly jumped on the mobile processor bandwagon quickly, making the crucial transition from traditional PCs to the exploding mobile sector. 

Now, Krzanich wants to push Intel further into mobile and avoid anymore potential regrets, such as missing out on one of the world's most popular smartphones. 

Source: Reuters





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