Print 9 comment(s) - last by Xplorer4x4.. on May 24 at 2:28 PM

Krzanich wants to focus on smartphones and tablets as the PC market slows down, but also start working on future devices beyond the smartphone/tablet era.

Intel's new CEO has only been at the helm for a week, but he's determined to turn things around with a company shake-up.

Brian Krzanich, who became Intel's CEO on May 16 after 30 years with the company, sent an internal memo to employees Monday regarding Intel's new focus and changes made within the company. 

The memo said that Intel's major product groups (the PC client group, mobile communications and data center) will now report directly to Krzanich instead of Intel Architecture group chief Dadi Perlmutter.

Mike Bell will supervise Intel's "new devices" group," which is a brand-new group that will focus on emerging product trends.

Renee James (who was previously the head of software) will now oversee the company's global manufacturing operations and all aspects of security technology. She will also lead corporate strategy and planning.

Doug Fisher, a senior executive from Intel's software group, will take James' place as software head. 

Hermann Eul, who previously ran Intel's mobile communications group with Bell, will now completely take over that position.

"As your CEO I am committed to making quick, informed decisions. I am committed to being bolder, moving faster, and accepting that this means changes will be made knowing that we will listen, learn and then make adjustments in order to keep pace with a rapidly changing industry," Krzanich said in the memo.

"Our business faces significant challenges, and we simply must continue to execute while finalizing our future strategy."

Krzanich wants to focus on smartphones and tablets as the PC market slows down, but also start working on future devices beyond the smartphone/tablet era. 

Former Intel CEO Paul Otellini, who took the reigns in 2005, said his only regret in 40 years of employment at Intel was passing up on Apple's iPhone. Intel had declined the offer to make chips for the device, and Apple's early iPhones ended up having processors made by Intel's rival, ARM. ARM certainly jumped on the mobile processor bandwagon quickly, making the crucial transition from traditional PCs to the exploding mobile sector. 

Now, Krzanich wants to push Intel further into mobile and avoid anymore potential regrets, such as missing out on one of the world's most popular smartphones. 

Source: Reuters

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By StevoLincolnite on 5/22/2013 11:27:57 AM , Rating: 2
We need a more competitive AMD to kick Intel into pushing the high-end again, it's been stagnant for awhile now.

Got a Core i7 990X in another system and there really isn't anything worth upgrading towards, certainly can't tell the difference between it and my main 3930K system that's for sure and Ivy Bridge-E won't be changing that situation much either.

RE: .
By BRB29 on 5/22/2013 11:35:49 AM , Rating: 4
You mean they need to push hard in the mobile energy efficient market. Our games have stopped being CPU limited for a while now. GPU and energy efficiency needs to catch up.

Laptops have been outselling desktop for a while. Why would company spend billions on R&D into a marketing that's shrinking.

RE: .
By flyingpants1 on 5/22/2013 12:46:39 PM , Rating: 2
Agreed, his comment is very useless.

RE: .
By name99 on 5/22/2013 1:06:19 PM , Rating: 2
What is your mental model here?
That Intel should ONLY release CPUs that are, what, at least 50% faster than the previous CPU? And that if they can only do this every five years, that's better than releasing a CPU every year which is only a small improvement?

WTF do you think that ANYONE is releasing items based on when YOU personally want to upgrade? The tech world is full of this delusional shit.
Apple doesn't introduce a new phone every year on the expectation that all, or most, or even ANY of its customers from last year will upgrade.
BMW doesn't expect people who bought a 2012 model to then buy a 2013 model.
Samsung doesn't expect you to replace your 2011 washing machine with the 2013 washing machine.
And Intel, big surprise, is not going to cry (or even be surprised) that you feel their 2013 offerings are not compelling compared to 2012.

Here's a hint --- the people buying those CPUs are people who used to own PENRYN's, NOT people who used to own SB's. Try to remember that next time.

RE: .
By retrospooty on 5/22/2013 2:28:03 PM , Rating: 2
Dang... You dont have to blast the guy. Chill out a bit.

I would be curious to know what he is using that a Core i7 990x isnt sufficient for. In most cases, CPU's have WAY outpaced software, memory, and everything else and sit there mostly idle utilizing anywhere from 0-3% of their total power for most of the day.

RE: .
By name99 on 5/22/2013 3:11:28 PM , Rating: 2
What irritates me is the predictable stupidity of this reaction. We see this EVERY DAMN MONTH on tech blogs.

Apple (or Intel, or Samsung, or nVidia) announce a new product and we get a contingent of fools telling us that they don't plan to upgrade because the product is not enough of an improvement on last year's model.
ANYONE making these idiotic remarks which assume that the only target of a product release this year is the customers of last year's product needs to be smacked down hard. They are stupid stupid statements, yet ones we see far too often.

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