Print 36 comment(s) - last by Piiman.. on May 26 at 6:03 PM

AMD plummets in microprocessor market ranking

When it comes to processors for smartphones and tablet computers, companies like Qualcomm and Samsung have come a long way over the last several years. Processors from both manufacturers have turned up in a wide range of devices, with Samsung powering its own smartphones and those from Apple.

Two of the biggest companies in the microprocessor world are Intel and AMD. While Intel has continued to have success in the mobile processor market, even though its processors aren't as power efficient as offerings from other companies in the smartphone and tablet world, AMD has seen its market share continue to decline.
A new report his week from IC Insights takes a look at the overall microprocessor market for 2012. A significant downturn in the notebook and desktop computer market combined with a significant increase in sales for tablet and smartphone devices saw AMD plummet from second place to fourth place in 2012.
Intel still held the top spot with 65.3% of the overall microprocessor market.

Qualcomm now occupies the second place spot with 9.4% of the market courtesy of its ARM mobile processors for smartphones and tablets. Samsung came in the third spot with 8.2% market share thanks to a huge number of processors in production for Apple devices. AMD was in fourth place with only 6.4% market. Freescale was far behind with 1.9% of the market followed by NVIDIA with 1.4% market.

The overall microprocessor market for 2012 was worth $56.5 billion. The downturn in the personal computer market did see sales growth slow to 2% for the year after growing by 19% in 2011. The forecast is predicting microprocessor sells will increase by 10% for 2013 to $62 billion.

Source: Icinsights

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Market Manipulation
By BRB29 on 5/22/2013 8:36:32 AM , Rating: 2
Now tell me how that factors into the fact that they're dead last in the comparison made?

Because Quadro parts normally go for $300-5000 each.
Their consumer equivalent go for $70-500.
NVIDIA owns the workstation professional market. Their ASP has normally been higher than AMD.

Profit margins for AMD aren't 0%; they move a lot more money around than Nvidia does, even if they've done so poorly in the past without being profitable.

Look at how much AMD have to pay in interest expense for their billions in loans. AMD HQ and some of its development is in the US. NVIDIA is entirely overseas where labor and tax is much lower. AMD have less cash than NVIDIA. They usually move money around through loans and stock. They sold their Austin HQ because they're low on cash.

Where in this article does it mention the recent wins that AMD has, such as pulling talent from Apple and Nvidia? 25% of Nvidia's profit during the life of the original Xbox came from it. Nvidia didn't just forget to try to get into the PS3 because of "opportunity costs", it made a profit there as well. Nvidia isn't in ANY game console for the first time in over 10 years. Nvidia is about to become stale if not in decline.

I'm pretty sure NVIDIA is not in the next console because they cannot give a 2 for 1 package or x86 licensing like AMD. Sony and MS are getting both CPU and GPU in one package. You also noticed that their contract is to build the parts instead of just collecting royalties. I'm pretty sure Intel wouldn't like it if AMD gave away x86. AMD will see a large increase in revenue but I'm not sure about profit margin. At least they are sure to survive for the next 7-10 years.

"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki