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AMD plummets in microprocessor market ranking

When it comes to processors for smartphones and tablet computers, companies like Qualcomm and Samsung have come a long way over the last several years. Processors from both manufacturers have turned up in a wide range of devices, with Samsung powering its own smartphones and those from Apple.

Two of the biggest companies in the microprocessor world are Intel and AMD. While Intel has continued to have success in the mobile processor market, even though its processors aren't as power efficient as offerings from other companies in the smartphone and tablet world, AMD has seen its market share continue to decline.
 
A new report his week from IC Insights takes a look at the overall microprocessor market for 2012. A significant downturn in the notebook and desktop computer market combined with a significant increase in sales for tablet and smartphone devices saw AMD plummet from second place to fourth place in 2012.
 
Intel still held the top spot with 65.3% of the overall microprocessor market.

Qualcomm now occupies the second place spot with 9.4% of the market courtesy of its ARM mobile processors for smartphones and tablets. Samsung came in the third spot with 8.2% market share thanks to a huge number of processors in production for Apple devices. AMD was in fourth place with only 6.4% market. Freescale was far behind with 1.9% of the market followed by NVIDIA with 1.4% market.

The overall microprocessor market for 2012 was worth $56.5 billion. The downturn in the personal computer market did see sales growth slow to 2% for the year after growing by 19% in 2011. The forecast is predicting microprocessor sells will increase by 10% for 2013 to $62 billion.

Source: Icinsights



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Can Anyone Read Anymore?
By mjdaly on 5/21/2013 8:55:07 PM , Rating: 2
The metric of market share used in the article is in sales $$$$, not processors shipped or in active use. It is, in fact, only a one year sales snapshot, not actual market share at all.

Please remember next time that the average PC might be replaced every 5 to 7 years for average, non tech people while quite a few of those same people will upgrade their phones every year. I would argue that the average life a a phone is about the length of the average cellular contract. If we consider the relatively quick turnover of smart phones compared to the relative longevity of the desktop PC, we can likely come to the conclusion that actual market share still has more PC based processors "in the wild" compared to smart phone processors.

In conclusion, market share is not dollars sold in a year, it's the number of a given item in active use and circulation. And, as someone else pointed out, this does come at an interesting time as there has been a great deal of positive press for AMD with having the CPU and GPU in both the PS4 and Xbox One as well as the GPU in the Wii-U. If this causes AMD stock to drop, it would be an interesting time to buy.....




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