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AMD plummets in microprocessor market ranking

When it comes to processors for smartphones and tablet computers, companies like Qualcomm and Samsung have come a long way over the last several years. Processors from both manufacturers have turned up in a wide range of devices, with Samsung powering its own smartphones and those from Apple.

Two of the biggest companies in the microprocessor world are Intel and AMD. While Intel has continued to have success in the mobile processor market, even though its processors aren't as power efficient as offerings from other companies in the smartphone and tablet world, AMD has seen its market share continue to decline.
A new report his week from IC Insights takes a look at the overall microprocessor market for 2012. A significant downturn in the notebook and desktop computer market combined with a significant increase in sales for tablet and smartphone devices saw AMD plummet from second place to fourth place in 2012.
Intel still held the top spot with 65.3% of the overall microprocessor market.

Qualcomm now occupies the second place spot with 9.4% of the market courtesy of its ARM mobile processors for smartphones and tablets. Samsung came in the third spot with 8.2% market share thanks to a huge number of processors in production for Apple devices. AMD was in fourth place with only 6.4% market. Freescale was far behind with 1.9% of the market followed by NVIDIA with 1.4% market.

The overall microprocessor market for 2012 was worth $56.5 billion. The downturn in the personal computer market did see sales growth slow to 2% for the year after growing by 19% in 2011. The forecast is predicting microprocessor sells will increase by 10% for 2013 to $62 billion.

Source: Icinsights

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RE: A Sad Day
By michael2k on 5/21/2013 12:11:13 PM , Rating: 1
That's not a true statement, and the truth reflects why AMD is now in 4th behind Qualcomm and Samsung.

Price/performance goes to ARM.

You picked pricepoints 5x higher than ARM; so if you pick a $10 price, you claim AMD is unbeatable? AMD's cheapest CPU is 10x more expensive than the average ARM CPU, 5x more expensive than a powerful ARM CPU, and 3x more expensive than the most powerful ARM CPUs out there.

And so because ARM has an 'unbeatable' price/perf, it displaces AMD... and threatens to do the same to Intel if Intel cannot get down to the $20 pricepoint in the near future.

RE: A Sad Day
By BRB29 on 5/22/2013 8:38:50 AM , Rating: 2
Price/performance in what. In x86, there is no ARM. ARM cannot replace X86 any time soon. I'm saying that because x86 and ARM are not substitute goods to each other.

RE: A Sad Day
By michael2k on 5/22/2013 9:16:12 AM , Rating: 2
In cellphones, tablets, set top boxes, media players, etc.

You assume that only PCs count when they make up only 40% of the market (of devices that browse the web, watch videos, play games, etc). 86m PCs, 215m smartphones, and 47m tablets were shipped last quarter.

In fact you are right, in many of those situations it is x86 that cannot replace ARM; only the most powerful phones and tablets can consider Atom at this point, making Intel's potential market about 80m smartphones and 20m tablets.

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007

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