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But Lenovo fears customers just don't want cheaper ARM products

Lenovo this week announced the availability of a "Yoga" convertible laptop with Intel Corp. (INTC), dealing another blow to the embattled Windows RT.

Sales of Windows RT hybrids/tablets/laptops have quite simply stunk.  In Q1 2013, only a meager 200,000 of the devices made their way into consumer hands.  OEMs like Samsung Electronics Comp., Ltd. (KSC:005930), The Lenovo Group, Ltd. (HKG:0992), Dell Inc. (DELL), and Acer Inc. (TPE:2357) -- have attacked the OS [1][2][3][4] blame poor legacy software support and poor marketing by Microsoft.

The Lenovo case is a particularly interesting one.  Early on the Chinese OEM was bullish on Windows on ARM (WOA), showing off the NVIDIA Corp. (NVDA) Tegra 3-based IdeaPad Yoga 11 and complaining that Intel-based devices would be up to $300 USD more expensive.  But of late it's complained that business don't want Windows RT tablets/convertibles due to legacy compatibility concerns.

It appears Lenovo right on both counts -- Intel continues to struggle with price points, but customers still prefer its products (perhaps that's part of why PC sales saw their biggest percentage drop in history last quarter).

Lenovo this week announced an Intel-powered version of the 11.6-inch convertible/hybrid laptop-cum-tablet Yoga.  The Intel Yoga is at least $240 USD more than the Tegra 3-based Yoga, which currently retails for around $560 USD.

With identical screen, form-factor, and body design to the ARM-based Yoga, the new Intel-based Yoga merely varies in OS version and the driving CPU chip.


The entry-level Windows 8 Core i3-3229Y (Ivy Bridge) dual-core model starts at $800 USD; a high-end Core i7-3689Y (dual-core) will fetch $1,349.99 USD (and also come with an upgrade to Windows 8 Pro).  Both 4 GB and 8 GB DRAM options, as well as 128 GB and 256 GB SSD storage options are available.  There's no discrete graphics -- the relatively "low resolution" 1,366x768 11.6-in. LED backlit screen is driven by the on-die HD 4000.

Even as Microsoft Corp. (MSFT) and company reaffirm their commitments to Windows RT, it appears that Lenovo is moving on, even if its pricing takes a hit.

Source: Lenovo





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