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Print 47 comment(s) - last by TakinYourPoint.. on May 20 at 2:30 AM

Samsung's flagship phone is king of the Android market

Samsung Electronics Comp., Ltd. (KSC:005930) continues on its tear in the smartphone industry.  Nearly as profitable as arch-rival Apple, Inc. (AAPL) [1][2], Samsung is on pace to sell 390 million smartphones this year, an incredible number.

Early sales numbers from the Galaxy S IV are looking healthy.  Despite criticism over its plastic-body, strong marketing appears to have come through for Samsung.  The company's co-CEO JK Shin announced to The Korea Times that the handset will hit the 10 million unit sales mark next week, a mere four weeks after its global launch.

By contrast, Samsung's last-generation flagship phone, the Galaxy S IIItook seven weeks to hit that mark.

The Samsung handset had a rather bizarre unveil:


... but appears to be keeping pace sales-wise.  It should get another little boost on June 26, when an unlocked version comes to Google Inc.'s (GOOG) Play store, priced at $649 USD.

Source: Korea Times



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RE: Context
By TakinYourPoints on 5/20/2013 2:30:37 AM , Rating: 3
quote:
Uhhh so wouldn't that mean the iPhone could potentially have the 25% of Samsung's halo-phone market if it wasn't for Samsung competing in that space? Hello?


You know, this is actually correct and I agree with it.

That said, the competing GS3, GN2, and GS4 are still a very small piece of the total iPhone pie if you look at the raw numbers. It would be more potential sales, but iPhone sales continue to grow and competition is always good, so I don't see the big deal.

quote:
Umm that's illogical. Sure Samsung is beating those too, but again read the above post. Samsung IS competing with the iPhone, and quite well. To claim anything else is a fabrication.


To put things in perspective, the iPhone 5 outsold the total number of GS3s sold in under three months. The GS4 shipped 10 million units in one month while the iPhone 5 sold 5 million units in only 2 days, and that was because they couldn't produce enough units to fulfill demand. They couldn't meet demand for months and sold every unit shipped.

Its also important to note that the GS3 made up about 25% of Samsung's total smartphone sales during its launch period and holiday quarter. Right now the GS4 is making up only about 14% of Samsung's total smartphone sales.

Samsung's percentage of their own high end devices has actually declined in the face of increasing total smartphone sales.

This is important context. Combined with Android's continued minority share in internet traffic, mobile ad revenue, and developer revenue, it supports the hypothesis that Samsung's growth (and Android's growth in general) is still mainly on the back of low end devices.

To be clear, Samsung is doing very well, I would never deny that. Again, this has been less at the expense of Apple simply based on the iPhone's dominance of internet traffic, mobile ad revenue, application support/profits, and continually increasing sales numbers.

I'll say it again, the real casualties have been HTC, Motorola, LG, Nokia, etc. HTC is the real bummer here, and I hope that they can pull it out.


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