Supermicro Looks to Shake Up Server Market
May 20, 2013 9:00 PM
Supermicro CEO Charles Liang
In the server market, Supermicro prepares for a tough battle against industry heavyweights
If you've been following the server market, you'd know that there's a bit of a shakeup going on. HP is starting to lose a bit of share, while
Dell is starting to slowly creep up
expense of profits
. And IBM is once again looking to divest itself of computer manufacturing. In 2005, IBM
sold its consumer PC business to Lenovo
. These days, IBM is looking to
offload part of its server division to the same company
With all the turmoil taking place, Supermicro is lying in wait. Supermicro CEO Charles Liang founded the company in 1993 (with just five total employees) and has steered the company to growth every year of its existence (the company now has roughly 1,600 employees worldwide). Supermicro might not have the market share of the aforementioned big boys, but it prides itself on being an engineering-driven company that is more nimble when it comes to design innovation and launching new products..
that while he is the company’s founder, CEO and President, he spends about 70 percent of his time in the trenches with the engineers – it’s in his blood.
But that attention to product engineering allows Supermicro to come to market faster with new products based on the latest Intel processors. Liang noted that his company has a wide range of motherboards and systems ready to go to take advantage of
, including a more power efficient version of its
MicroCloud 3U 8/12 Node SuperServer
is looking to provide a 5 to 15 percent boost in performance at the same clock speed as
while providing a lower power profile and better scalability (not to mention the
claimed huge boost in GPU performance
However nimble Supermicro may be, it still has to compete for customers against heavyweights like Dell and HP with 22.2 percent and 25 percent respectively of the global server market according to Gartner in Q1 2013. When asked about how Supermicro hopes to snag customers away from the market leaders, Liang kept repeating a similar mantra: “performance-per-watt”.
According to Liang, performance-per-watt is what sets Supermicro apart from the herd. His company often benchmarks its server products against those from competitors and reckons that comparable offerings from Supermicro are “10 to 16 percent more efficient”. The increased power efficiency adds up to $500 in savings per node every four years in products like the
FatTwin SuperServer SYS-F617R3-FT
. In terms of capacity-per-U, Liang also points to its 4-node FatTwin
and its recently launched 4U SuperStorage box
supporting 72x external hot-swap 3.5” HDDs.
When it comes to the company expanding for the future, and grabbing additional market share, Liang notes that Supermicro has invested in its system integration logistics center in the Netherlands to cater to its European customers and a brand new, one million square foot technology park for System Integration, Logistics and Operation located in Taoyuan, Taiwan (the latter of which was a two-year process in securing land, construction, and hiring workers).
Liang feels that his company has its finger on the pulse of the industry, and is gearing up for continued growth this year. But will David (Supermicro) slay Goliath (HP, Dell)? Maybe not just yet, but we all know how that story ended.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
Dell Profits Shrink as Contenders Battle to Buyout Company
May 17, 2013, 9:32 AM
Intel Announces New Integrated Graphics Cores, Promises Up to a 3x Performance Boost
May 2, 2013, 11:19 AM
IDF 2012: Haswell GT2/GT3 Processors Run "Skyrim"
September 12, 2012, 9:48 PM
ASUS RT-AC5300 – Ultimate Game & 4K Streaming
April 18, 2017, 7:45 AM
HP Envy 17t Touch – All-Day Battery for All-Day Portability
April 13, 2017, 6:29 AM
ASUS Chromebook Flip C302CA – Your Versatile Flexible Companion
April 11, 2017, 6:14 AM
What is the best Processor for gaming? AMD or Intel
April 2, 2017, 6:30 AM
Arris Motorola SB 6141 – High Range of Compatibility and Internet Speeds
March 28, 2017, 7:55 AM
Comparison – Samsung Galaxy TabPro S Vs Microsoft Surface Pro 4
March 21, 2017, 7:40 AM
Most Popular Articles
What is the Apple’s iPhone 8 specifications and release date?
April 14, 2017, 5:43 AM
Meet the Smartphone with four cameras - Alcatel Flashphone
April 5, 2017, 11:20 AM
Vivo V5 Plus – the Selfie Softlight is on You.
April 17, 2017, 7:05 AM
Moto G4 Plus - Powerful Unlocked Convenience
April 12, 2017, 6:25 AM
Microsoft releases details of Project Scorpio console
April 7, 2017, 7:50 AM
Latest Blog Posts
Link your Brain to Your Computer – In Four Years…Maybe
Apr 22, 2017, 7:03 AM
Google Home can now identify users by their voice.
Apr 21, 2017, 7:15 AM
Amazon Lex – Now Available for Developers.
Apr 20, 2017, 6:58 AM
You can now use Instagram offline on your Android Smartphone
Apr 19, 2017, 8:00 AM
Now you can livestream to YouTube from your mobile device.
Apr 18, 2017, 8:05 AM
Google Home – Is It a Spy Device?
Apr 17, 2017, 7:30 AM
Apple added to self –driving test permit list
Apr 15, 2017, 6:21 AM
Project Scorpio – Coming on June 11
Apr 14, 2017, 6:20 AM
Looks Like Samsung Has Been Forgiven.
Apr 13, 2017, 6:50 AM
United Airlines - Blasted on China’s Social Network and the Stock Market
Apr 12, 2017, 6:50 AM
Amazon's Third-Party Sellers Hacked
Apr 11, 2017, 6:25 AM
Microsoft Surface Pro5 Details Revealed
Apr 9, 2017, 6:41 AM
Own An Android Phone? Then you could be hacked over Wi-FI
Apr 7, 2017, 6:47 AM
Apple confirms iOS 10.3 bug and its effect on iCloud Services
Apr 6, 2017, 6:30 AM
Apple Rolls Out New Version of Apple Music
Apr 5, 2017, 10:35 AM
Apple in the News
Apr 4, 2017, 9:03 AM
Apple iPhones Will Soon Feature Graphics Chips Designed BY Apple
Apr 3, 2017, 6:23 AM
AMD Ryzen Desktop Processors Performance
Apr 2, 2017, 6:30 AM
What makes a camera Lensless?
Apr 1, 2017, 7:45 AM
Google halts Android Wear 2.0 Update Due to Bug
Mar 31, 2017, 7:27 AM
Uber Technologies Inc Driverless Car hit by Human-driver
Mar 30, 2017, 8:00 AM
Android Creator and New Bezel-less Smartphone
Mar 29, 2017, 10:28 AM
More Blog Posts
Copyright 2017 DailyTech LLC. -
Terms, Conditions & Privacy Information