IDC: Windows Phone Passes BlackBerry for Third Place in Q1 Shipments
May 16, 2013 10:50 AM
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Nokia was the main hardware maker behind Windows' boost, accounting for 79 percent of shipments in Q1 2013
Windows 8 tablets
may not be seeing a ton of success
, but Windows Phone is doing just fine as it managed to slip past BlackBerry for third place in smartphone operating system shipments.
According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker,
Windows Phone jumped
to third place in the first quarter of 2013 with 7 million units shipped. About 3 million Windows Phones were shipped in the year-ago quarter.
This gave Windows Phone a total of 3.2 percent smartphone market share for Q1 2013, which was a boost from Q1 2012's market share of only 2 percent.
"Windows Phone claiming the third spot is a first and helps validate the direction taken by Microsoft and key partner Nokia," said Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker. "Given the relatively low volume generated, the Windows Phone camp will need to show further gains to solidify its status as an alterative to Android or iOS."
A big reason for Windows Phone's boost is Nokia, which makes flagship handsets like the Nokia Lumia 920. It's been trying to keep a steady pace of releases too, with new smartphones like the Lumia 925 (Nokia's new metal flagship phone for T-Mobile only) and the Lumia 928 (exclusive to Verizon only starting today).
Nokia made up about 79 percent of all Windows Phone shipments during Q1 2013.
BlackBerry fell to fourth place with 6.3 million shipments and 2.9 percent market share for the quarter. This was compared to 9.7 million shipments 6.4 percent market share in Q1 2012.
BlackBerry has been trying to make a comeback with its
new BlackBerry 10
(BB10) operating system and line of devices. The new line was introduced in late January of this year, with its first BB10 smartphone --
-- being released at that same time in the UK. It rolled out slowly throughout the next couple of months, ending with a U.S. launch on March 22.
This means that BB10 couldn't really use the first quarter to its full potential as far as shipments go, and numbers could pick up in Q2 2013 -- especially since its second BB10 smartphone (
) is being released throughout May.
I think we can all guess which operating systems took the first and second places. Android stayed at No. 1 with 162.1 million units shipped and 75 percent market share in Q1 2013. Apple's iOS took second with 37.4 million shipments and 17.3 percent market share.
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RE: Windows Phone Ecosystem...
5/16/2013 1:32:18 PM
Of course that is a terrible oversimplification. Let's look at video games, for example. For years consoles were sold at a loss, but companies still made huge profit. Why? Because the money is in the games. Look up the history of the Sega Genesis. It destroyed the competition at one point because they sold the console with a free game at a loss. Why did that work? Because now people were tied into the ecosystem and bought games for the Genesis, not the NES or SNES. So the more Windows Phones sold, even at a loss, the more money that will flow in, simply due to the customer now being a part of the ecosystem.
RE: Windows Phone Ecosystem...
5/16/2013 1:54:24 PM
And what exactly does this ecosystem have that people will give two shits about? A fucking video of Steve Ballmer yelling "developers! Developers!"
RE: Windows Phone Ecosystem...
5/16/2013 2:57:49 PM
You're stating the obvious. Of course that's what Microsoft is trying to do, it's just not working.
Microsoft is desperately scurrying to find a perpetual revenue stream for the future. They see PC sales slowing down and people aren't upgrading their computers, their version of Windows, or their version Office as fast as they used to. The PC is becoming mature and the upgrade cycles are becoming slower, reducing their yearly revenue. Microsoft and many other companies are trying to move to a "rent" model of computing where you get nickel and dimed to death for using "services" that used to be products that you bought once.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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