Report: HTC First Facebook Phone to Be Discontinued
May 14, 2013 7:46 AM
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Sources say AT&T will end the HTC First after abysmal sales
AT&T announced only a few days ago that it was
cutting the price
of the HTC First phone with Facebook Home from $99 to $.99 with a new contract. At the same time the wireless carrier also announced that the off-contract price of the device would drop from $450 to $350. That move was apparently an attempt to clear stock as sources claim AT&T will discontinue the HTC First.
Boy Genius Report
, sales of the HTC First are so abysmal that AT&T decided to cancel the phone not long after it launched. All unsold inventory left in AT&T stores around the country will reportedly be returned to HTC.
cites sources that claim AT&T sold fewer than 15,000 HTC First smartphones nationwide through last week even though the phone was priced at only $.99.
Facebook Home has received its share of criticism with many calling it a product needing some serious attention. Other reports indicate that sales staff at AT&T stores don't like Facebook Home or the HTC First and have made little effort to sell the handset to customers.
Currently, the biggest selling devices on the AT&T network -- by a large margin -- are the iPhone and the Samsung Galaxy S 4.
HTC has a contract with AT&T meaning that AT&T can't pull its in-store display for the First until the contract expires. It's unclear exactly when that promotion will end and when AT&T will pull the device off store shelves. The fact that HTC paid big money for advertising in AT&T stores in the device is still unable to sell says a lot about how consumers view HTC and Facebook Home.
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5/14/2013 11:31:38 AM
Is anyone at all surprised this failed? This is a simple case of the Zuck miscalculating the value average folks put on Facebook. Its the same thing that happens to actors believing their product(movies) have any significance past a momentary diversion from life for consumers. If they would spend some time outside of the bubble of people that tell them exactly what they want to hear they just might stumble onto the next great thing.
"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
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