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Sources say AT&T will end the HTC First after abysmal sales

AT&T announced only a few days ago that it was cutting the price of the HTC First phone with Facebook Home from $99 to $.99 with a new contract. At the same time the wireless carrier also announced that the off-contract price of the device would drop from $450 to $350. That move was apparently an attempt to clear stock as sources claim AT&T will discontinue the HTC First.

According to Boy Genius Report, sales of the HTC First are so abysmal that AT&T decided to cancel the phone not long after it launched. All unsold inventory left in AT&T stores around the country will reportedly be returned to HTC. BGR cites sources that claim AT&T sold fewer than 15,000 HTC First smartphones nationwide through last week even though the phone was priced at only $.99.

Facebook Home has received its share of criticism with many calling it a product needing some serious attention. Other reports indicate that sales staff at AT&T stores don't like Facebook Home or the HTC First and have made little effort to sell the handset to customers. 
 
Currently, the biggest selling devices on the AT&T network -- by a large margin -- are the iPhone and the Samsung Galaxy S 4. 

HTC has a contract with AT&T meaning that AT&T can't pull its in-store display for the First until the contract expires. It's unclear exactly when that promotion will end and when AT&T will pull the device off store shelves. The fact that HTC paid big money for advertising in AT&T stores in the device is still unable to sell says a lot about how consumers view HTC and Facebook Home.

Source: BGR



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RE: All together now:
By Samus on 5/14/2013 11:19:26 AM , Rating: -1
I agree. I was excited about Facebook making a phone until I found out a) it was Android-based and b) it was just a launcher/home screen replacement.

What the hell?

Facebook needs finish their IOS/Android App. Integrate instagram, twitter and pinterest with the Facebook App and you will give people little reason to go out of the App.


"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer














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