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Sources say AT&T will end the HTC First after abysmal sales

AT&T announced only a few days ago that it was cutting the price of the HTC First phone with Facebook Home from $99 to $.99 with a new contract. At the same time the wireless carrier also announced that the off-contract price of the device would drop from $450 to $350. That move was apparently an attempt to clear stock as sources claim AT&T will discontinue the HTC First.

According to Boy Genius Report, sales of the HTC First are so abysmal that AT&T decided to cancel the phone not long after it launched. All unsold inventory left in AT&T stores around the country will reportedly be returned to HTC. BGR cites sources that claim AT&T sold fewer than 15,000 HTC First smartphones nationwide through last week even though the phone was priced at only $.99.

Facebook Home has received its share of criticism with many calling it a product needing some serious attention. Other reports indicate that sales staff at AT&T stores don't like Facebook Home or the HTC First and have made little effort to sell the handset to customers. 
 
Currently, the biggest selling devices on the AT&T network -- by a large margin -- are the iPhone and the Samsung Galaxy S 4. 

HTC has a contract with AT&T meaning that AT&T can't pull its in-store display for the First until the contract expires. It's unclear exactly when that promotion will end and when AT&T will pull the device off store shelves. The fact that HTC paid big money for advertising in AT&T stores in the device is still unable to sell says a lot about how consumers view HTC and Facebook Home.

Source: BGR



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RE: All together now:
By Motoman on 5/14/2013 10:29:24 AM , Rating: 3
Ultimately the point is that it's utterly unneeded. You can access FB on a browser...or you can use the existing FB apps.

There's no use case for doing anything more with it. This is nothing more than the thrashing of a company that has no idea how it's going to demonstrate continuing growth to it's investors...so it's throwing sh1t at the wall and hoping it sticks.

It doesn't.


RE: All together now:
By Samus on 5/14/13, Rating: -1
"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay














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