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Schmidt admits that he thought the "don't be evil" slogan was stupid when he first came to Google

In a recent interview with NPR, Google Chairman Eric Schmidt said that he used to think his company's famous slogan -- "don't be evil" -- was stupid.

NPR host Peter Sagal interviewed Schmidt recently on a segment called "Not My Job," which humorously speaks with important leaders and includes a game of some sort. 

Sagal asked Schmidt how Google came up with the slogan, "don't be evil." 

"Well, it was invented by Larry [Page] and Sergey [Brin]," said Schmidt. "And the idea was that we don't quite know what evil is, but if we have a rule that says don't be evil, then employees can say, I think that's evil. Now, when I showed up, I thought this was the stupidest rule ever, because there's no book about evil except maybe, you know, the Bible or something.

"So what happens is, I'm sitting in this meeting, and we're having this debate about an advertising product. And one of the engineers pounds his fists on the table and says, that's evil. And then the whole conversation stops, everyone goes into conniptions, and eventually we stopped the project. So it did work."


Sagal then humorously accused Schmidt of being the "businessman" type out of the group (among Page and Brin) who felt that an American business couldn't be evil. 

"You're coming in, like, you're a businessman who's been successful in all kinds of Silicon Valley business," said Sagal. "And you come in, and you're like this thing about not being evil, that'll never work in American business. What, are you crazy, kids?"

Sagal and Schmidt discussed a few other topics as well, such as Google Glass. Sagal asked Schmidt what the glasses are used for exactly. 

"Well, we don't quite know yet," said Schmidt. "We have maybe 2,000 of these. We've shipped them out to developers, and we're seeing what they develop. There's obviously issues, shall we say, of appropriateness of how people are going to use these things. There's a right time to have Google Glass on, and there's a right time to have it off, if you take my drift. 

"So kind of watch and see what people do with it and then decide what to do."

Source: NPR



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RE: Google Glass is the future
By finetsky on 5/20/2013 10:41:34 AM , Rating: 2
I am EU citizen. EU is far more socialist then US and we don't have such a dept as you have. So the social spending is not the biggest issue. You spend far to much on war/military and subsidies (oil,farmers etc).
I agree with you about misplaced help. But there are much more sophisticated ways to help. It is not right to give someone on regular basis for no work but it is right to help sick for free. If you have cancer you have no resources to help yourself. It is right to help if you loose a job for a while. It is right to help if you have newborn in the family and it is right to give you chance to study university for low price if you are smart and your parents cannot afford it. Of course all this needs to be given to right people under strict conditions but It works perfectly then and life is pleasure and not constant struggle. Have you ever been to Sweden, France, Netherlands, Belgium, Norway or even Germany? You would be surprised. High standard of living and low dept.


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