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Schmidt admits that he thought the "don't be evil" slogan was stupid when he first came to Google

In a recent interview with NPR, Google Chairman Eric Schmidt said that he used to think his company's famous slogan -- "don't be evil" -- was stupid.

NPR host Peter Sagal interviewed Schmidt recently on a segment called "Not My Job," which humorously speaks with important leaders and includes a game of some sort. 

Sagal asked Schmidt how Google came up with the slogan, "don't be evil." 

"Well, it was invented by Larry [Page] and Sergey [Brin]," said Schmidt. "And the idea was that we don't quite know what evil is, but if we have a rule that says don't be evil, then employees can say, I think that's evil. Now, when I showed up, I thought this was the stupidest rule ever, because there's no book about evil except maybe, you know, the Bible or something.

"So what happens is, I'm sitting in this meeting, and we're having this debate about an advertising product. And one of the engineers pounds his fists on the table and says, that's evil. And then the whole conversation stops, everyone goes into conniptions, and eventually we stopped the project. So it did work."


Sagal then humorously accused Schmidt of being the "businessman" type out of the group (among Page and Brin) who felt that an American business couldn't be evil. 

"You're coming in, like, you're a businessman who's been successful in all kinds of Silicon Valley business," said Sagal. "And you come in, and you're like this thing about not being evil, that'll never work in American business. What, are you crazy, kids?"

Sagal and Schmidt discussed a few other topics as well, such as Google Glass. Sagal asked Schmidt what the glasses are used for exactly. 

"Well, we don't quite know yet," said Schmidt. "We have maybe 2,000 of these. We've shipped them out to developers, and we're seeing what they develop. There's obviously issues, shall we say, of appropriateness of how people are going to use these things. There's a right time to have Google Glass on, and there's a right time to have it off, if you take my drift. 

"So kind of watch and see what people do with it and then decide what to do."

Source: NPR



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RE: Google Glass is the future
By maugrimtr on 5/15/2013 8:42:44 AM , Rating: 2
Quite true though. If your original atoms are not transported, then what comes out the other end is a copy. What happens to the original?

That's what a lot of current teleportation theory is based on since you can communicate information/data far faster than transporting actual matter, e.g. using quantum entanglement perhaps.

This is also a reasonably common theme to explore in science fiction. The Prestige (a 2006 movie with Hugh Jackman and Christian Bale, with David Bowie playing Nikola Tesla) covered it. A certain Christopher Nolan was the screenplay writer. For books, Ilium/Olympos by Dan Simmons.


RE: Google Glass is the future
By finetsky on 5/20/2013 10:16:27 AM , Rating: 2
You create a perfect copy and there is no difference between two atoms of same element. Nobody ever can distinguish two of those apart. Therefore you are perfectly yourself as a 'copy'. The 'murder' is just a philosophical kind of problem. It is in your head. There is no reason to be worried from practical perspective.


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