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Schmidt admits that he thought the "don't be evil" slogan was stupid when he first came to Google

In a recent interview with NPR, Google Chairman Eric Schmidt said that he used to think his company's famous slogan -- "don't be evil" -- was stupid.

NPR host Peter Sagal interviewed Schmidt recently on a segment called "Not My Job," which humorously speaks with important leaders and includes a game of some sort. 

Sagal asked Schmidt how Google came up with the slogan, "don't be evil." 

"Well, it was invented by Larry [Page] and Sergey [Brin]," said Schmidt. "And the idea was that we don't quite know what evil is, but if we have a rule that says don't be evil, then employees can say, I think that's evil. Now, when I showed up, I thought this was the stupidest rule ever, because there's no book about evil except maybe, you know, the Bible or something.

"So what happens is, I'm sitting in this meeting, and we're having this debate about an advertising product. And one of the engineers pounds his fists on the table and says, that's evil. And then the whole conversation stops, everyone goes into conniptions, and eventually we stopped the project. So it did work."

Sagal then humorously accused Schmidt of being the "businessman" type out of the group (among Page and Brin) who felt that an American business couldn't be evil. 

"You're coming in, like, you're a businessman who's been successful in all kinds of Silicon Valley business," said Sagal. "And you come in, and you're like this thing about not being evil, that'll never work in American business. What, are you crazy, kids?"

Sagal and Schmidt discussed a few other topics as well, such as Google Glass. Sagal asked Schmidt what the glasses are used for exactly. 

"Well, we don't quite know yet," said Schmidt. "We have maybe 2,000 of these. We've shipped them out to developers, and we're seeing what they develop. There's obviously issues, shall we say, of appropriateness of how people are going to use these things. There's a right time to have Google Glass on, and there's a right time to have it off, if you take my drift. 

"So kind of watch and see what people do with it and then decide what to do."

Source: NPR

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RE: Google Glass is the future
By Reclaimer77 on 5/14/2013 7:42:13 PM , Rating: 0
I love Star Trek too, as a TV show. I do not, however, love how it turns people into idealistic Communists.

Your post is inherently Communistic, just so you know. Star Trek's vision of no personal reward for labor, no compensation, everyone just happily toiling away their lives for the benefit of the Federation and ONLY the Federation is a crock. A Marxist fantasy.

Now we need non-lethal weapons, shields, and transporters. Unfortunately, people are generally too selfish and stupid to work together on these things.

You sound like an idiot. We don't even know if these things are possible. Much less at our current knowledge of physics and field dynamics. "Working together" harder won't magically solve these problems.

Also you don't seem to understand what drives innovation and scientific breakthroughs.

We're doomed to just become a full planet like Africa is today: warring, starving city states screwing over each other for the last scraps of food and for a few men to have power.

Yeah you're right, what Africa really needs is a health dose of Communism! That will fix them right up.

Please do some research and compare human empires that embraced Star Trek styled Collectivist Governments with those who encouraged capitalism and the ability to work to your maximum potential.

Hint, the former have all collapsed or are in process of.

“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs

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