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Schmidt admits that he thought the "don't be evil" slogan was stupid when he first came to Google

In a recent interview with NPR, Google Chairman Eric Schmidt said that he used to think his company's famous slogan -- "don't be evil" -- was stupid.

NPR host Peter Sagal interviewed Schmidt recently on a segment called "Not My Job," which humorously speaks with important leaders and includes a game of some sort. 

Sagal asked Schmidt how Google came up with the slogan, "don't be evil." 

"Well, it was invented by Larry [Page] and Sergey [Brin]," said Schmidt. "And the idea was that we don't quite know what evil is, but if we have a rule that says don't be evil, then employees can say, I think that's evil. Now, when I showed up, I thought this was the stupidest rule ever, because there's no book about evil except maybe, you know, the Bible or something.

"So what happens is, I'm sitting in this meeting, and we're having this debate about an advertising product. And one of the engineers pounds his fists on the table and says, that's evil. And then the whole conversation stops, everyone goes into conniptions, and eventually we stopped the project. So it did work."

Sagal then humorously accused Schmidt of being the "businessman" type out of the group (among Page and Brin) who felt that an American business couldn't be evil. 

"You're coming in, like, you're a businessman who's been successful in all kinds of Silicon Valley business," said Sagal. "And you come in, and you're like this thing about not being evil, that'll never work in American business. What, are you crazy, kids?"

Sagal and Schmidt discussed a few other topics as well, such as Google Glass. Sagal asked Schmidt what the glasses are used for exactly. 

"Well, we don't quite know yet," said Schmidt. "We have maybe 2,000 of these. We've shipped them out to developers, and we're seeing what they develop. There's obviously issues, shall we say, of appropriateness of how people are going to use these things. There's a right time to have Google Glass on, and there's a right time to have it off, if you take my drift. 

"So kind of watch and see what people do with it and then decide what to do."

Source: NPR

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RE: Google Glass is the future
By BRB29 on 5/14/2013 12:32:36 PM , Rating: 2
bro it's a sci fi. We all know they didn't have it, it was a fictional world. It exist in that world of imagination. Every control on their ship was touch based. We all know they didn't have a real ship on the set or any tablets/control panel that is touch based. Stop being angry over imagination lol

RE: Google Glass is the future
By karimtemple on 5/14/2013 12:48:08 PM , Rating: 3
Which is why I said Star Trek will look like the Flintstones. Which apparently sounds like an angry sentiment lol.

RE: Google Glass is the future
By tim851 on 5/14/2013 4:15:31 PM , Rating: 2
Well, they might not have WiFi, but they have transporters, replicators and FTL drive, none of which we will have in 60 years, so "Flintstones" was quite a bit of exaggeration :)

RE: Google Glass is the future
By karimtemple on 5/15/2013 8:30:50 AM , Rating: 2
Well now you're just talking about fantasy. =p That's all the tech that people lie to themselves about to convince themselves that they're possible if you just go far enough into the future. Even scientists tell themselves these lies.

MAYBE replicators. MAYBE.

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007

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