Report: Microsoft Eyes Return to "Dying" Windows 7 Path After Windows 8 Flop
May 13, 2013 9:50 AM
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Windows 8.1 will feature a start button, more mouse support, and boot-to-desktop, moves away from Metro
Late Apple, Inc. (
) CEO Steven P. Jobs famously said, "People don't know what they want until you show it to them."
But for his perennial rival Microsoft Corp. (
) that formula doesn't seem to be playing out well for Windows 8. The ambitious redesign has helped steer the PC industry into its
worst-ever first-quarter sales percentage drop
. Now some believe Microsoft may be returning to the more traditional Windows look-and-feel that some commentators believe was
a path towards a slow death
A big part of the problem is the complete lack of any kind of official tutorial for the average user when booting up the dramatic operating redesign for the first time. As a result many customers who have bought Windows 8 devices simply don't understand how to use their devices (to be fair, many features in OS X, such as the application launchers are as complex or more so as Windows 8's at-times-bewildering interfaces).
Windows 8.1 will reportedly somewhat prune back and revamp Metro's role.
[Image Source: The Verge]
Following reports that Microsoft is moving to
allow users to boot to desktop
some semblance of the Start button
(albeit one that dumps users into Metro),
's Windows chief blogger Mary Jo Foley reports that Microsoft is
working to remedy
another major problem of Windows 8 -- poor mouse support -- with the upcoming Windows 8.1 upgrade. She says the improvements, which will look to make the interfaces as easy to use with a mouse as with touch, may not make the
release preview coming at the end of June
but "still could make it into the final product."
In terms of
, she points to a blog post that
former Windows President Steven Sinofsky
posted early this month.
Sinofsky (left) shows off Microsoft Surface [Image Source: Kevork Djansezian/Getty Images]
Mr. Sinofsky, who masterminded both the well-received traditional upgrade, Windows 7, and the much-villainized redesign, Windows 8,
If you listen to customers (and vector back to the previous path in some way: undo, product modes, multiple products/SKUs, etc.) you will probably cede the market to the new entrants or at least give them more precious time. If technology product history is any guide, pundits will declare you will be roadkill in fairly short order as you lack a strategic response. There’s a good chance your influential customers will rejoice as they can go back and do what they always did. You will then be left without an answer for what comes next for your declining usage patterns.
If you don’t listen to customers (and stick to your guns) you are going to 'alienate' folks and cede the market to someone who listens. If technology product history is any guide, pundits will declare that your new product is not resonating with the core audience. Pundits will also declare that you are stubborn and not listening to customers.
That "d-mned if you do, d-mned if you don't" dilemma appears to be what Microsoft is facing now. Ms. Foley belives Microsoft is currently moving towards going back to Option A (returning to its previous path), but she warns that option could prove fatal to the company in the long term.
Still, she optimistically adds, "I believe Microsoft can stay its Metro-centric, touch-centric course with Windows Blue, while still making some changes that will make the OS more usable and comfortable fora bigger pool of users. While it would have been great if Windows 8 debuted this way last October, I say better late than never."
Learn By Shipping [Steven Sinofsky]
This article is over a month old, voting and posting comments is disabled
RE: These Articles are Becoming Ridiculous
5/13/2013 1:45:28 PM
Is it so hard to believe?
I just look at my house. 2 years ago I had my desktop, a small file server, my wife's desktop, an HTPC, 2 netbooks, and a host of single-purpose portable devices.
It was support hell, and so we paired down.
Now my computer is my game/production rig, and it also doubles as the file share for the network. My wife's PC now doubles as the HTPC now that we have a 2nd output on it. And our new phones have replaced our needs for laptops and other portable devices. We went from 6 PCs and a ton of other stuff in the house down to just 2PCs and 2 phones. Much less equipment to support, and everything just works just as well (or better).
And we are not alone in that. You use to need PCs for everything that attached to a network... but now there are capable laptops, tablets, gum-stick sized android devices, and even some phones that have more than enough processing power to replace a home or office PC. And a lot of these devices are $100 or less, how is a PC supposed to compete with that?
On top of that it is hard to justify needing any more processing power than can be provided by a Core2Duo for home and office workloads, and relatively simply upgrades in the GPU or HDD/SSD departments typically bring the performance that is wanted.
They think it is bad now; what happens when the next gen xbox comes out running win8 on it? A fully capable 'gaming PC' that can (if MS chooses to release it) run office or any other x86 software (so long as it is provided via the MS store and not a 3rd party download or media distribution). When the option is a $350 desktop PC vs a $500 or less console that can work as a PC which one will win the value added contest? Which one will provide better customer support? which one will have the 'cool' factor for the masses?
And what happens with next gen phones that have docking capabilities? Ubuntu has already started to show their cards. Windows Phone Blue will supposedly add multi-screen support back in to enable future phones to have HDMI to hook up to a monitor. Many Android devices already support this (though the software titles to replace a desktop are not there yet).
PC sales will continue to decline. I am not saying that win8 helped PC sales (because it didn't), but to say that win8 is the reason for the lack of sales is short sighted. Dell, HP, Acer, Lenovo, and (to a lesser extent) ASUS have all been hocking terrible products with 0 support for YEARS. Alternatives are now on the market, so people are voting with their feet and wallets. Make decent but cheap entry level products. Have some standards. Support your customers. If you can manage to do all of that then you could easily sweep all of what is left of the desktop PC market, but the fact is that the bulk market is going to go away in time, and the ones who survive are going to be the boutiques, or those who make smaller but compelling products.
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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