ESPN Looking to Pay Wireless Carriers for Customer Data Overages
May 10, 2013 11:21 AM
comment(s) - last by
This would allow customers to watch all the ESPN they want monthly
ESPN may pay for data overages that customers encounter when viewing its content on mobile devices.
Many mobile subscribers now have data caps to worry about, since tiered pricing plans have taken over unlimited plans with most carriers. This means that customers must keep an eye on how much content they're consuming monthly, such as videos, games and music -- or else they'll be hit with hefty fees.
ESPN has been talking with an unnamed U.S. carrier about paying for a guarantee that mobile customers viewing its content wouldn't get slapped with data overage fees. This would allow smartphone or tablet users to
watch as much ESPN as they'd like
without it counting toward their monthly data cap.
This model isn't a sure thing yet, as ESPN is still merely in talks with the carrier. However, it could benefit all sides of the situation.
For ESPN, having consumers watch more of its events on smartphones and tablets means greater revenue from ads on these devices.
For the carrier, it means having a new source of revenue without having to keep hiking up monthly data plan prices for customers.
For the customers, they get to watch as much ESPN as they want without worrying about crossing that data cap.
While this could prove to be a great plan for content providers, carriers and mobile customers, telecommunications regulators may have something to say about the deals if they move forward.
Another possible way that ESPN could pay carriers is by sharing the advertising revenue with them.
The Wall Street Journal
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RE: Bad precedent
5/11/2013 5:05:55 AM
Solandri, although what you laid out made complete sense, I think you misunderstood the article.
ESPN wouldn't literally being paying for each individual customers overages. They're paying for any data being used to consume ESPN services to be exempt from the customers data plan altogether. While your descriptions make sense, they don't apply here because ESPN isn't attempting what you described. And I think that's where you missed Motoman's point.
-You pay for 2 GB/mo.
-If you go over, you're supposed to pay for $x/MB.
-You can still watch ESPN because it doesn't count against your data plan,
Which in turn, the only thing you can watch would be ESPN, so in a sense they're paying for a priority, aka your eyeballs.
If ESPN had to pay for each individual's customers overage, it'd be a legalistics nightmare cause everyone's plan and usage habbits from month to month would be different. ESPN is buying data exemption from the network essentially, not paying for overages.
RE: Bad precedent
5/11/2013 10:34:43 AM
Exactly...the references to "paying overages" is a total red herring.
They're paying a fee to own the customer once the customer hits his cap. Period.
"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard
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