backtop


Print 33 comment(s) - last by theapparition.. on May 13 at 9:38 AM

This would allow customers to watch all the ESPN they want monthly

ESPN may pay for data overages that customers encounter when viewing its content on mobile devices. 

Many mobile subscribers now have data caps to worry about, since tiered pricing plans have taken over unlimited plans with most carriers. This means that customers must keep an eye on how much content they're consuming monthly, such as videos, games and music -- or else they'll be hit with hefty fees. 

ESPN has been talking with an unnamed U.S. carrier about paying for a guarantee that mobile customers viewing its content wouldn't get slapped with data overage fees. This would allow smartphone or tablet users to watch as much ESPN as they'd like without it counting toward their monthly data cap.

This model isn't a sure thing yet, as ESPN is still merely in talks with the carrier. However, it could benefit all sides of the situation.

For ESPN, having consumers watch more of its events on smartphones and tablets means greater revenue from ads on these devices. 

For the carrier, it means having a new source of revenue without having to keep hiking up monthly data plan prices for customers. 

For the customers, they get to watch as much ESPN as they want without worrying about crossing that data cap. 

While this could prove to be a great plan for content providers, carriers and mobile customers, telecommunications regulators may have something to say about the deals if they move forward. 

Another possible way that ESPN could pay carriers is by sharing the advertising revenue with them. 

Source: The Wall Street Journal



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Prudent course of action
By BRB29 on 5/10/2013 1:03:27 PM , Rating: -1
They're doing it because they demanded the highest subscription rate but also have the highest viewer rating. I know plenty of people who got cable simply for ESPN. If they can go independent of TV subscription then they can collect that subscription cost themselves and get more revenue in return. This is a push towards that direction.

I just wish they integrate themselves with Netflix or Hulu to simplify things for the customer.


RE: Prudent course of action
By FITCamaro on 5/10/2013 1:25:57 PM , Rating: 2
It's really my only reason for thinking about it. But I think ESPN3 is getting to the point where you don't need ESPN.


RE: Prudent course of action
By theapparition on 5/13/2013 9:38:50 AM , Rating: 2
Can't live without my ESPN 8, The Ocho.


"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay

Related Articles
ESPN and Verizon Collaborate on ESPN Mobile
February 9, 2007, 10:35 AM













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki