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Print 33 comment(s) - last by theapparition.. on May 13 at 9:38 AM

This would allow customers to watch all the ESPN they want monthly

ESPN may pay for data overages that customers encounter when viewing its content on mobile devices. 

Many mobile subscribers now have data caps to worry about, since tiered pricing plans have taken over unlimited plans with most carriers. This means that customers must keep an eye on how much content they're consuming monthly, such as videos, games and music -- or else they'll be hit with hefty fees. 

ESPN has been talking with an unnamed U.S. carrier about paying for a guarantee that mobile customers viewing its content wouldn't get slapped with data overage fees. This would allow smartphone or tablet users to watch as much ESPN as they'd like without it counting toward their monthly data cap.

This model isn't a sure thing yet, as ESPN is still merely in talks with the carrier. However, it could benefit all sides of the situation.

For ESPN, having consumers watch more of its events on smartphones and tablets means greater revenue from ads on these devices. 

For the carrier, it means having a new source of revenue without having to keep hiking up monthly data plan prices for customers. 

For the customers, they get to watch as much ESPN as they want without worrying about crossing that data cap. 

While this could prove to be a great plan for content providers, carriers and mobile customers, telecommunications regulators may have something to say about the deals if they move forward. 

Another possible way that ESPN could pay carriers is by sharing the advertising revenue with them. 

Source: The Wall Street Journal



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RE: Prudent course of action
By Hakuryu on 5/10/2013 12:55:28 PM , Rating: 1
ESPN is only doing this because of McCain's bill to allow cable customers to choose the channels they want, and not be slapped with a huge monthly bill because they HAVE to pay for ESPN's channels (or ESPN threatens to discontinue their programming if ALL packages do not carry it).

Now ESPN looks like the good guy toward consumers, with this story conveniently breaking now. I'm not saying this isn't a great idea, just the motives behind it are suspect.


RE: Prudent course of action
By BRB29 on 5/10/13, Rating: -1
RE: Prudent course of action
By FITCamaro on 5/10/2013 1:25:57 PM , Rating: 2
It's really my only reason for thinking about it. But I think ESPN3 is getting to the point where you don't need ESPN.


RE: Prudent course of action
By theapparition on 5/13/2013 9:38:50 AM , Rating: 2
Can't live without my ESPN 8, The Ocho.


RE: Prudent course of action
By bsd228 on 5/10/2013 1:32:18 PM , Rating: 2
quote:
ESPN is only doing this because of McCain's bill to allow cable customers to choose the channels they want,


McCain announced that this week. The ESPN work has been ongoing. They are not related. Never mind that McCain has been promoting this legislation for many years without remote success so far.

And realistically, this would probably be with Sprint who has been willing to trade gobs of data time for customers. AT&T and Verizon have no such inclinations. But are you willing to switch to Sprint just for ESPN?


"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad

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