YouTube Offering Paid Subscriptions for Individual Channels
May 10, 2013 10:50 AM
comment(s) - last by
Some will be as low as 99 cents per month
YouTube is launching a pilot program for some of its partners that
will allow content
creators to offer paid subscriptions for their channels.
YouTube said it's letting a small group of partners offer paid channels via subscriptions on its site. These partners are part of the partners program launched in 2007, which helps content creators earn revenue for their videos.
Every channel with a subscription has a free 14-day trial, and many subscriptions are as low as 99 cents per month. Once a customer subscribes, they can view content from a computer, TV, phone or tablet.
"This is just the beginning," stated members of the YouTube Team. "We’ll be rolling paid channels out more broadly in the coming weeks as a self-service feature for qualifying partners. And as new channels appear, we'll be making sure you can discover them, just as we've been helping you find and subscribe to all the channels you love across YouTube.
“Just as the partner program empowered creators to take their channels to the next level, we look forward to seeing how this great community of creators moves ahead with a new way to reach the fan communities that made their channels a hit."
A couple of the channels with paid subscriptions will be Sesame Street and UFC.
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RE: Who is going to pay when...
5/11/2013 8:08:44 PM
I think it's a good idea as a separate segment. UFC has its fights up in a subscription model as one of their first partners, which is already standard subscription content regardless of youtube.
I see this being a terrible idea for regular channels, though. Hopefully people will understand that a gigantic majority of their viewers view because its "free", though I'm sure we'll see plenty of guys fall in viewership after getting greedy and shifting their videos to subscription only.
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