Print 15 comment(s) - last by marvdmartian.. on May 13 at 9:33 AM

Ads will automatically play, but without sound

Anytime Facebook makes a change to anything on its incredibly popular social network, huge numbers of users cry foul. It's about time for people to be upset with Facebook again as new video ads are tipped to be coming to newsfeeds starting this summer. The ads are expected to begin showing up in your newsfeed in July.

The worst thing about these video ads is that they will automatically play for at least 15 seconds, and it appears that everyone's newsfeed will get them. The ads in your newsfeed will only play from one brand per day. On the plus side, the automatic video ads won't play with sound. If the ad is interesting, the user will have the ability to turn on the sound, which will start the video over from the beginning.

The ads played in the newsfeed are limited to 15 seconds long. So far, ads are confirmed to be coming from American Express, Unilever, Ford, Coca-Cola, and Diageo.

Sources quoted by Adweek also say that advertisers will be allowed to target one of four demographics. Exactly what those demographics are is unknown at this time. Presumably, the ads will be able to target male and female users and perhaps a couple of broad age group demographics.
Facebook reported a nice boost in mobile ad revenues during its last quarterly earnings and has its eyes set on squeezing even more money out of its huge user base with the new video ads.

Sources: Huffington Post, AdWeek

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Let the decline begin
By adrift02 on 5/9/2013 10:49:55 AM , Rating: 2
I've always been one to roll my eyes when people declare the death of Facebook as my friends/family and I use it regularly (I'm in my mid-20's). But just imagining my feed filled with ad posts and videos really turns me off. If it's as intrusive as I think it will be I could see people starting to look for alternatives. It won't be a quick death, but rather a slow, steady decline.

RE: Let the decline begin
By GulWestfale on 5/9/2013 11:11:45 AM , Rating: 2
i feel the same way. living in canada, but with friends and family in germany, the US, china, morocco, and other places, facebook has really allowed us all to stay in touch (although for quick pic sharing from a cellphone kakaotalk is better, try it out).
BUT the ads are really annoying. on the desktop they're fine, and i realize mark z has to make his dollars somehow, but on cellphones they cannot be ignored as the take up the entire width of the screen. it sucks. they need to make these things less intrusive.

RE: Let the decline begin
By shabby on 5/9/2013 9:23:41 PM , Rating: 2
Its only going to get worse, with fb going public its their duty now to please their shareholders. How else are they going to do that? Stuff more ads down your throat.

RE: Let the decline begin
By BRB29 on 5/10/2013 9:14:02 AM , Rating: 2
Whenever that date these video ads launch, I declare that day "The slow death of facebook begins Day!"

RE: Let the decline begin
By therealgras on 5/10/2013 11:08:42 AM , Rating: 2
I don't have any ads on my facebook anywhere, and I doubt that these videos will show up either.

RE: Let the decline begin
By BRB29 on 5/13/2013 8:35:46 AM , Rating: 2
wut? are you being sarcastic?

By DPigs on 5/9/2013 2:01:22 PM , Rating: 2
My data plan is not impressed...

RE: Data
By marvdmartian on 5/13/2013 9:33:01 AM , Rating: 2
Yeah, makes you wonder how much bandwidth these are going to chew up, on smart phone data plans?

Also wonder how long before someone creates an app to block them?? LOL

article pic
By kattanna on 5/9/2013 12:15:51 PM , Rating: 2
i miss that billy mays guy.. he could take the most boring product and make you almost want to buy it

but coke is great in that way


will they?
By Souka on 5/9/2013 1:42:33 PM , Rating: 2
Will they ever release a pay-version that removes the ads?

How much revenue do they generate per user, per year?

Lets's say $4. So they offer an annual "pro" version for $9.99 that removes all ads.

Easy money for them, happier customers.

What's the problem?
By jeepga on 5/9/2013 4:39:24 PM , Rating: 2
I don't see a problem here. This is pretty reasonable if everything in the article is true. I wish YouTube had the same generosity.

By spamreader1 on 5/9/2013 10:26:50 PM , Rating: 2
hmmm, metered internet meets yet another site that insists we have automatic video feeds without regard to metered internet users....

Facebook has ads?
By espaghetti on 5/9/2013 11:06:01 PM , Rating: 2

This Ad Creep
By snyper256 on 5/12/2013 8:15:50 AM , Rating: 2
This advertising creep is the exact reason that ad-blockers and scripts exist.
Screw everything about newsfeed ads, especially video ones!

"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer

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