backtop


Print 20 comment(s) - last by MelodyRamos49.. on May 12 at 4:27 AM


  (Source: AP/Shizuo Kambayashi)
Troubled 2011 is behind it, but much work remains

Sony Corp. (TYO:6758), one of Japan's largest companies, in its fiscal 2013 reversed its money bleed from the prior year, despite some of its units struggling.  Compared to a disastrous 2011 (fiscal 2012) that saw Sony hacked hacked several times by LulzSec, losing millions of customer records and bleeding ~$4.6B USD (¥456.7B) in cash, the fiscal year that ended in April was relatively temperate.

I. Smartphones and Gaming Should Sail Strong in 2013

In 2013 Sony smartphone unit performed well, nearly doubling in sales to 33 million smartphones.  That number pales in comparison with Apple, Inc.'s (AAPL) 130 million iPhones or Samsung Electronics Comp., Ltd.'s  (KSC:005930) roughly 206 million smartphones sold last year.  

Neil Mawston, executive director at market researcher Strategy Analytics comments, "The Xperia range is selling well where available, but Sony's limited retail presence in major markets like the U.S. and China is restricting its growth.  Sony captured less than 1 percent of the valuable U.S. market in 2012."
Sony Xperia

But Sony is emerging as a power player with revenue roughly doubling from $6.27B USD (¥622.7B) in 2012 to $12.66B USD (¥1257.6B) in fiscal 2013.  The company did take a hit $1.034B USD (¥97.2B) due to its acquisition of Sony Mobile.  Sony forecasts that for the rest of this year (fiscal 2014) it will sell 42 million smartphones, a 27 percent rise.  That would amount to around a 4 percent share of the predicted global smartphone market.

The gaming business, anchored by the Sony PlayStation Pocket (PSP) Vita and PS3 suffered, falling 12.2 percent in revenue to $7.52B USD (¥707.1B).  The drop was due to a drop in sales of the gaming consoles -- Sony sold a mere 16.5 million PS3s/PS2s and 7.0 million PSP Vitas globally.  Sony predicts an even steeper plunge next year to 10.0 million PS3s/PS2s and 5.0 million PSP Vitas.  

However, its forecast did not include the PS4, which launches this holiday season, so there's still hope for Sony's fiscal 2014 gaming-wise.  And Sony is predicting game sales to soar from 266 million units this year to 319 million units in fiscal 2014.

II. Digital Cameras, TVs Have Mixed Outlook

Digital cameras continue their ride out into the sunset as they're replaced by smartphones for on-the-go imaging purposes.  This year Sony sold 17 million; next year it only expects to sell 13.5 million.

Sony continues to be a bit player in the PC market, with sales of its Vaio-branded laptops and desktops essentially flat at 7.5 million units.

One of the biggest areas of turbulence for Sony is its TV unit.  Sales, which include the flagship Bravia brand, were riding high at 19.6m units in fiscal 2012 (ending March 2012), but in fiscal 2013 they plunged to 13.5m units.  That places Sony narrowly ahead of its domestic rivals like Toshiba Corp. (TYO:6502), Panasonic Corp. (TYO:6752), and Sharp Corp. (TYO:6753), but behind South Korea's Samsung and LG Electronics, Inc. (KSC:066570).
 

Sony is third-place in the TV market.
 
Sony believes sales will briefly recover, reaching 16.0m units for fiscal 2014.

Sony's biggest profits came from its financial/insurance unit which earned $1.47B USD (¥146B).  Sony Pictures and Sony BMG (music) cumulatively made $960M USD (¥95B).

Sources: Sony [1], [2]



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: SONY = NOPE
By chick0n on 5/9/2013 8:57:00 PM , Rating: -1
what a fuxking moron.

Google has done it, Apple has done it, Microsoft has done it, etc etc etc

so ? u not gonna use anything ?

your racist crap makes me sick, world is bigger than your computer screen jackass.


RE: SONY = NOPE
By espaghetti on 5/9/2013 10:58:16 PM , Rating: 2
I can't argue with your DRM issues with the other companies at all.
However, the thing that pushed me completely against Sony, was infecting people's computers with a root-kit just by inserting something as innocent as a music CD.
That was pure evil.



RE: SONY = NOPE
By lightmessiah on 5/9/2013 11:40:52 PM , Rating: 4
Come on, Celine Dion fans have to be punished somehow.


RE: SONY = NOPE
By superflex on 5/10/2013 9:40:06 AM , Rating: 1
The race card. A tool of the uninformed and the weak.
Ever hear of South Park or do they not broadcast that in your Shithole town?
I guess if I said Fuck you Chicken and Fuck you Cow, your cool with that?
Oh, Irony. I do love it.

My Android powered phone still works. My copies of Windows XP and Office 2003 still work, my son's iPhone 3GS still works.
My PS3 overheated due to cheap solder and poor thermal design. My XRB tube tele lasted less than 8 years and my projection Sony lasted less than 7.
Yet, it's Apple, MS and Google who make overpriced crap in your eyes.
Silly assmaggots.


RE: SONY = NOPE
By xti on 5/10/2013 10:50:18 AM , Rating: 1
your son has a 3GS? do you not love him or is this like a multi-year punishment?


RE: SONY = NOPE
By superflex on 5/10/2013 1:17:48 PM , Rating: 2
Once he stops locking the neighborhood girls up in the basement and printing 3D plastic guns, he can have a 4S.


RE: SONY = NOPE
By Spookster on 5/10/13, Rating: 0
RE: SONY = NOPE
By sixteenornumber on 5/10/2013 11:03:49 AM , Rating: 2
It's ok, I loled!


"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki