Consumer Study Shows Buyers Are Embracing Fuel Sipping Vehicles
May 8, 2013 11:09 AM
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Volkswagen Jetta Sportwagen TDI
The majority of vehicle shopper support increased fuel efficiency standards
The Consumer Federation of America recently released a report that it calls the first progress report on the
54.5 mpg fuel efficiency standard
. According to the CFA, consumers are demanding more fuel-efficient vehicles. According to the poll, the majority of Americans support federal government requirements increasing fuel economy for new cars.
“Looking at current market offerings, consumer purchasing trends and our surveys of consumer demand, there is no doubt that the federal effort to significantly raise fuel economy is benefiting, consumers, car companies, autoworkers and the environment”, said Jack Gillis, report co-author who is CFA’s Director of Public Affairs and author of The Car Book.
Those federal regulations stipulate that new cars achieve 35 mpg fleetwide average by 2017 and an average of 55 mpg by 2025. 85% of respondents to the survey said that they support these requirements with 54% saying they strongly support the standards.
Fuel efficiency is highly sought after when it comes to purchasing new vehicles with 88% respondents to the survey saying that in their next vehicle purchase, fuel economy will be an important factor and 59% say fuel economy will be a very important factor influencing the purchase.
Survey respondents who say fuel economy is very important to them expect their next vehicle to get 12 mpg more than the current vehicle. Consumers who already have a relatively efficient vehicle getting at least 24 mpg the intended purchase a new vehicle in the future want at least a seven mpg increase putting their desires at approximately 31 mpg.
The survey also found that 50% of respondents who said they intend to purchase an SUV want fuel efficiency of at least 25 mpg.
“These results should lay to rest any concerns that some car dealers had about consumer demand for more fuel efficient vehicles,” said Gillis. In spite of the support of car companies, unions, consumer and environmental groups, the National Automobile Dealers Association was the only major entity opposed to the new requirements.
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They are missing the point here though
5/8/2013 10:27:01 PM
I want a car that does 300mpg...But not if it costs 5mil.
I want a car that does 50mpg, but not if it's a 40K car vs. what I can get for under 20k. I will never, I repeat, NEVER get my 20K made up in gas in the life of that price. I spend about $80-120/month throughout the year driving to work and back and a few stores for groceries etc (not much of a driver outside of this). Even if I doubled my MPG I'd only save about $500 a year. So if I drive the car for 20yrs (ROFL...NOT gonna happen) I'm still out $10000 for the privilege of saying "yay I'm green". I don't give a rats A$$ about green if it takes my green. I'll go green when it costs me something I can make up. As you can see electric will NEVER be bought by me until it hits $15000 for 50mpg.
I can get a ford fiesta (likely my next car) at 39mpg and it has a more zip than any electric for $13,800-18500 loaded. It looks better than most electrics also. Even the price they're talking for the next volt etc (woo big drop) wouldn't be anywhere NEAR what I'd pay for my next car. I think they forgot to ask "how much would you pay for 50mpg?". Most would say $20K or less.
Drill oil and we don't even need more than fiesta style cars. Bring gas back to $1.85 like it under BUSH and we won't care as opec drops prices to compete with our OWN oil. Stop blocking the pipeline from Canada and maybe some pricing will drop...duh! Most hybrids don't do much better than the gas fiesta and cost $25K or so or more. Again, can't get that back in 10yrs either. To realistically get your money back they need to be within 5K (so you might have a shot at 10yrs making it up).
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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