Consumer Study Shows Buyers Are Embracing Fuel Sipping Vehicles
May 8, 2013 11:09 AM
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The majority of vehicle shopper support increased fuel efficiency standards
The Consumer Federation of America recently released a report that it calls the first progress report on the
54.5 mpg fuel efficiency standard
. According to the CFA, consumers are demanding more fuel-efficient vehicles. According to the poll, the majority of Americans support federal government requirements increasing fuel economy for new cars.
“Looking at current market offerings, consumer purchasing trends and our surveys of consumer demand, there is no doubt that the federal effort to significantly raise fuel economy is benefiting, consumers, car companies, autoworkers and the environment”, said Jack Gillis, report co-author who is CFA’s Director of Public Affairs and author of The Car Book.
Those federal regulations stipulate that new cars achieve 35 mpg fleetwide average by 2017 and an average of 55 mpg by 2025. 85% of respondents to the survey said that they support these requirements with 54% saying they strongly support the standards.
Fuel efficiency is highly sought after when it comes to purchasing new vehicles with 88% respondents to the survey saying that in their next vehicle purchase, fuel economy will be an important factor and 59% say fuel economy will be a very important factor influencing the purchase.
Survey respondents who say fuel economy is very important to them expect their next vehicle to get 12 mpg more than the current vehicle. Consumers who already have a relatively efficient vehicle getting at least 24 mpg the intended purchase a new vehicle in the future want at least a seven mpg increase putting their desires at approximately 31 mpg.
The survey also found that 50% of respondents who said they intend to purchase an SUV want fuel efficiency of at least 25 mpg.
“These results should lay to rest any concerns that some car dealers had about consumer demand for more fuel efficient vehicles,” said Gillis. In spite of the support of car companies, unions, consumer and environmental groups, the National Automobile Dealers Association was the only major entity opposed to the new requirements.
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5/8/2013 3:01:12 PM
they're not. It's because of cost. It's not a piece of electronic that you slap on an engine. You pretty much do a minor redesign on the engine. The R&D cost is too high for a low volume unit. The Camry is their cashcow and high volume. Of course, they will implement the tech there first.
The area needed improvement in the Prius was the electric motors and battery anyways. You can't have everything for $24k.
5/8/2013 3:17:52 PM
The area needed for improvement on the Prius was not just electric motors and batteries because that only works so much. You watch, the 2015 Prius will get 60mpg and they'll achieve that by slapping on dual vvti, there are more Prius than Hybrid Camry yet Hybrid Camry got the needed update. Didn't you notice how the MPG of hybrid Camry jumped from 33mpg for the '07-'11 model but now is 40mpg for the '12 Hybrid model? That the hybrid Camry gets 40mpg with a 2.5L engine while the Prius V with the same crappy 1.8L single VVTI engine as Prius and a few hundred pounds less in weight than Camry gets the same 40mpg?
Every vehicle that has gotten the dual VVTI update has seen significant MPG improvements and power improvements. If they'd cut the crap and just give us dual vvti with valvematic, we would already have a 70+mpg Prius with 150HP or a 50mpg Camry. Those higher efficiency engines aren't sold in the US but in Japan and Europe. It's going to be easily another 10 years before Toyota gives us a Valve Matic engine in their economy cars what with how slow they've been to introduce us to Dual VVTI to their 4 cylinder engines.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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