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Volkswagen Jetta Sportwagen TDI
The majority of vehicle shopper support increased fuel efficiency standards

The Consumer Federation of America recently released a report that it calls the first progress report on the 54.5 mpg fuel efficiency standard. According to the CFA, consumers are demanding more fuel-efficient vehicles. According to the poll, the majority of Americans support federal government requirements increasing fuel economy for new cars.

“Looking at current market offerings, consumer purchasing trends and our surveys of consumer demand, there is no doubt that the federal effort to significantly raise fuel economy is benefiting, consumers, car companies, autoworkers and the environment”, said Jack Gillis, report co-author who is CFA’s Director of Public Affairs and author of The Car Book.

Those federal regulations stipulate that new cars achieve 35 mpg fleetwide average by 2017 and an average of 55 mpg by 2025. 85% of respondents to the survey said that they support these requirements with 54% saying they strongly support the standards.

Fuel efficiency is highly sought after when it comes to purchasing new vehicles with 88% respondents to the survey saying that in their next vehicle purchase, fuel economy will be an important factor and 59% say fuel economy will be a very important factor influencing the purchase.

Survey respondents who say fuel economy is very important to them expect their next vehicle to get 12 mpg more than the current vehicle. Consumers who already have a relatively efficient vehicle getting at least 24 mpg the intended purchase a new vehicle in the future want at least a seven mpg increase putting their desires at approximately 31 mpg.

The survey also found that 50% of respondents who said they intend to purchase an SUV want fuel efficiency of at least 25 mpg.

“These results should lay to rest any concerns that some car dealers had about consumer demand for more fuel efficient vehicles,” said Gillis.  In spite of the support of car companies, unions, consumer and environmental groups, the National Automobile Dealers Association was the only major entity opposed to the new requirements.

Source: ConsumerFed

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RE: Uh-huh
By Spuke on 5/8/2013 2:47:18 PM , Rating: 2
Soccer mom can *say* she wants highly efficient cars, but she's the one driving the 4x4 Suburban.
BAM!!! Right on point. People buy what they want, period. Automakers make what we want, period.

RE: Uh-huh
By cyberguyz on 5/8/2013 3:10:05 PM , Rating: 2
She's also the one toting around half a dozen kids, soccer balls and a dog. And she's driving a V6 minivan cause with all those kids she can't afford a Suburban.

let her lose the kids and I bet she's much happier driving a Jetta TDI.

RE: Uh-huh
By Master Kenobi on 5/8/2013 4:47:22 PM , Rating: 2
Maybe pull a page from China's playbook and start limiting people to 2-3 kids maximum.

RE: Uh-huh
By Just Tom on 5/8/2013 5:52:15 PM , Rating: 2
Is this a serious comment?

America is already below replacement fertility for native born women. Mandating smaller family sizes would be demographic suicide.

RE: Uh-huh
By Philippine Mango on 5/8/2013 3:28:21 PM , Rating: 2
Well I want a 50mpg Toyota Pickup that resembles the old Tacomas of the late 90s early 2000s and so do many others yet I don't see anyone making one... Instead all I've seen is the size inflation of these vehicles with no MPG improvements whatsoever. Maybe the automakers have confused the idea that people are buying cars because they're too dumb to repair what they've got and not because they actually like their choices.

RE: Uh-huh
By Motoman on 5/8/2013 8:18:25 PM , Rating: 2
Well I want a 50mpg Toyota Pickup

...and people in hell want iced tea.

I want a Lamborghini.

We all have the same chance of getting what we want: 0.

I won't get a Lambo because I'm not an independently wealthy multimillionaire.

People in hell won't get iced tea's hell.

And you're not going to get a 50MPG pickup truck because the physics don't f%cking work out at anything vaguely approaching that number.

RE: Uh-huh
By Philippine Mango on 5/9/2013 1:55:37 PM , Rating: 1
...and people in hell want iced tea...

I'm sure there are plenty of people in Florida that have Iced Tea....

And you're not going to get a 50MPG pickup truck because the physics don't f%cking work out at anything vaguely approaching that number.

Lol! Buahaha you have the faintest idea of "physics" to make a statement like that! To put things into perspective, there are tractor trailer trucks that can pull 40 TONS and when unloaded, they're capable of 18mpg... meanwhile a shitty little toyota pickup can barely muster 30mpg on the highway? Yeah no. There is plenty of room for improvement and 50mpg was actually a conservative request.

"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs

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