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The majority of vehicle shopper support increased fuel efficiency standards

The Consumer Federation of America recently released a report that it calls the first progress report on the 54.5 mpg fuel efficiency standard. According to the CFA, consumers are demanding more fuel-efficient vehicles. According to the poll, the majority of Americans support federal government requirements increasing fuel economy for new cars.

“Looking at current market offerings, consumer purchasing trends and our surveys of consumer demand, there is no doubt that the federal effort to significantly raise fuel economy is benefiting, consumers, car companies, autoworkers and the environment”, said Jack Gillis, report co-author who is CFA’s Director of Public Affairs and author of The Car Book.

Those federal regulations stipulate that new cars achieve 35 mpg fleetwide average by 2017 and an average of 55 mpg by 2025. 85% of respondents to the survey said that they support these requirements with 54% saying they strongly support the standards.

Fuel efficiency is highly sought after when it comes to purchasing new vehicles with 88% respondents to the survey saying that in their next vehicle purchase, fuel economy will be an important factor and 59% say fuel economy will be a very important factor influencing the purchase.

Survey respondents who say fuel economy is very important to them expect their next vehicle to get 12 mpg more than the current vehicle. Consumers who already have a relatively efficient vehicle getting at least 24 mpg the intended purchase a new vehicle in the future want at least a seven mpg increase putting their desires at approximately 31 mpg.

The survey also found that 50% of respondents who said they intend to purchase an SUV want fuel efficiency of at least 25 mpg.

“These results should lay to rest any concerns that some car dealers had about consumer demand for more fuel efficient vehicles,” said Gillis.  In spite of the support of car companies, unions, consumer and environmental groups, the National Automobile Dealers Association was the only major entity opposed to the new requirements.

Source: ConsumerFed

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RE: Well...
By Solandri on 5/8/2013 1:31:19 PM , Rating: 2
It could be said that everyone was ignoring the voice of the customer...really, how many industries truly listen to what you want?

The frequent complaint that an industry is not providing the product you want is misdirected. The industry is providing the product their customers want - they would go out of business if that weren't the case. It's just that what you want is not what most customers want.

But, I feel it would have eventually made it there just not as fast. I can recall the early 2000s - if you wanted a vehicle that had decent MPG (20+) and cost less than 25k you would be looking at mostly compacts with very few or limited features.

With the exception of SUVs and a few luxury sedans, pretty much everything got 20+ MPG, even as far back as the 1980s when I started driving. Once you adjust for inflation, gas was actually the same price in the early 1980s and most of the first half of the 20th century as it is today.

Gas prices just feel like they've skyrocketed because they hit a historical low (in inflation-adjusted dollars) during the late 1990s.

RE: Well...
By Harinezumi on 5/9/2013 12:53:49 PM , Rating: 2
Considering that the US car industry would have gone out of business without government bailouts, your comment would imply that they were, in fact, not listening to the customers.

"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson

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