Consumer Study Shows Buyers Are Embracing Fuel Sipping Vehicles
May 8, 2013 11:09 AM
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The majority of vehicle shopper support increased fuel efficiency standards
The Consumer Federation of America recently released a report that it calls the first progress report on the
54.5 mpg fuel efficiency standard
. According to the CFA, consumers are demanding more fuel-efficient vehicles. According to the poll, the majority of Americans support federal government requirements increasing fuel economy for new cars.
“Looking at current market offerings, consumer purchasing trends and our surveys of consumer demand, there is no doubt that the federal effort to significantly raise fuel economy is benefiting, consumers, car companies, autoworkers and the environment”, said Jack Gillis, report co-author who is CFA’s Director of Public Affairs and author of The Car Book.
Those federal regulations stipulate that new cars achieve 35 mpg fleetwide average by 2017 and an average of 55 mpg by 2025. 85% of respondents to the survey said that they support these requirements with 54% saying they strongly support the standards.
Fuel efficiency is highly sought after when it comes to purchasing new vehicles with 88% respondents to the survey saying that in their next vehicle purchase, fuel economy will be an important factor and 59% say fuel economy will be a very important factor influencing the purchase.
Survey respondents who say fuel economy is very important to them expect their next vehicle to get 12 mpg more than the current vehicle. Consumers who already have a relatively efficient vehicle getting at least 24 mpg the intended purchase a new vehicle in the future want at least a seven mpg increase putting their desires at approximately 31 mpg.
The survey also found that 50% of respondents who said they intend to purchase an SUV want fuel efficiency of at least 25 mpg.
“These results should lay to rest any concerns that some car dealers had about consumer demand for more fuel efficient vehicles,” said Gillis. In spite of the support of car companies, unions, consumer and environmental groups, the National Automobile Dealers Association was the only major entity opposed to the new requirements.
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5/8/2013 12:36:19 PM
People have always wanted higher mpg. If not for the mpg, it's for the range.
There are several reasons why US manufacturers didn't care for a long time
1. Truck sales are the most profitable so small vehicles gets neglected
2. high mpg vehicles are low profit margins
3. High R&D cost for very little profit compared to trucks and larger vehicles
4. Everyone needs a vehicle, they have to buy one.
Reasons why people's demands were not strong
1. Relatively low gas prices cancel out some of that demand
2. Easy loans. A low monthly payment makes it affordable so people care less about paying more for gas
3. Culture. It's American to not be frugal
4. Size. We just can't give up our big engines and big cars
5. Relatively high disposable income. Despite our debt, our residents have relatively high disposable income so gas prices isn't a problem.
6. Aesthetics. Yes looks matters and it's ugly/uncool. Same reason for SUV vs minivans. The "off-road" excuse is whacked, most SUVs wasn't even designed to go off road.
7. Safety fears. We think these small cars will be unsafe because most of our vehicles are huge.
And the result of the US automakers slacking off and not listening to their customers demand...Toyota and Honda took their market share away because they had what the customers wanted. A cheap, reliable and high mpg vehicle.
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