ASUS Posts Big Profit, Sells 3 Million Tablets, Eyes 7-Inch Win8 Tablets
May 6, 2013 8:40 PM
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Company says Windows RT 7-inchers will be priced below $300 USD
As predicted by analysts [
], ASUSTek Computer, Inc. (
) surged on a
lineup of affordable tablets and personal computers
. In the three months ending in March 2013, the OEM earned a profit of $6.05B TWD ($205M USD), up 21 percent from a year before.
ASUSTek's gains came partially on the back of strong tablet sales. With a lineup anchored by the Google Inc. (
Nexus 7 tablet
, ASUSTek tablets ascended to third place, bumping down Amazon.com, Inc. (
). ASUSTek sold 3 million tablets in the quarter.
Most of ASUSTek's tablet sales came from its Android models (particularly the
popular Nexus 7
), but the company has also seen some small gains from its Windows 8 tablets, which are currently among the most affordable Windows tablets on the market. Its 10-inch VivoTab Smart is priced at an attractive $450.
ASUSTek hopes to expand its base by becoming the first OEM to offer 7-inch Windows (8) RT tablets. Microsoft Corp. (
) is rumored to be preparing a 7-inch Surface tablet already. ASUSTek Chief Executive Jerry Shen said the price of such a small Windows 8 tablet would likely be under $300 USD. That's in line with an Intel Corp. (
) executive who in April said Windows 8 tablets could soon hit $200 USD or less. Mr. Shen elates, "We're very optimistic about sales for Windows 8 tablets this year."
ASUSTek aims to add $299 USD 7-inch Windows 8 tablets to its lineup shortly.
The devicemaker is also focusing on touchable "hero product" Windows 8 ultrabooks,
such as the TAICHI
, Zenbook, and VivoBook line.
The company is also looking to break into the U.S. smartphone market soon, with its
which is currently a hit in Asia. ASUSTek also offers the FonePad, a 7-inch "phone"-cum-tablet.
ASUSTek says it wants to push out Samsung Electronics Comp., Ltd. (
) to become the second largest tablet manufacturer (behind Apple, Inc. (
)) by the end of 2013.
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5/7/2013 10:28:52 AM
Yup... I have always said Intel is like a sleeping giant and if they decide to focus on mobile, they can take it back. AMD woke them up a decade ago with Athlon64. The first 64bit, dual core and on die memory controller caught Intel sleeping. Intels answer was the Core line and it immediately stomped AMD back to the bargain bin and since then, Intel has been unstoppable on the mainstream CPU front. Now they are focusing on mobile (a few years late if you ask me) and all ARM makers should be concerned. Already today in shipping products, 32nm Atoms are fast as hell and everage on power. Anyone that thinks x86 is too power hungry isnt looking at todays products. Add a few more power/design tweaks and a process shrink and Intel is on top.
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