ASUS Posts Big Profit, Sells 3 Million Tablets, Eyes 7-Inch Win8 Tablets
May 6, 2013 8:40 PM
Company says Windows RT 7-inchers will be priced below $300 USD
As predicted by analysts [
], ASUSTek Computer, Inc. (
) surged on a
lineup of affordable tablets and personal computers
. In the three months ending in March 2013, the OEM earned a profit of $6.05B TWD ($205M USD), up 21 percent from a year before.
ASUSTek's gains came partially on the back of strong tablet sales. With a lineup anchored by the Google Inc. (
Nexus 7 tablet
, ASUSTek tablets ascended to third place, bumping down Amazon.com, Inc. (
). ASUSTek sold 3 million tablets in the quarter.
Most of ASUSTek's tablet sales came from its Android models (particularly the
popular Nexus 7
), but the company has also seen some small gains from its Windows 8 tablets, which are currently among the most affordable Windows tablets on the market. Its 10-inch VivoTab Smart is priced at an attractive $450.
ASUSTek hopes to expand its base by becoming the first OEM to offer 7-inch Windows (8) RT tablets. Microsoft Corp. (
) is rumored to be preparing a 7-inch Surface tablet already. ASUSTek Chief Executive Jerry Shen said the price of such a small Windows 8 tablet would likely be under $300 USD. That's in line with an Intel Corp. (
) executive who in April said Windows 8 tablets could soon hit $200 USD or less. Mr. Shen elates, "We're very optimistic about sales for Windows 8 tablets this year."
ASUSTek aims to add $299 USD 7-inch Windows 8 tablets to its lineup shortly.
The devicemaker is also focusing on touchable "hero product" Windows 8 ultrabooks,
such as the TAICHI
, Zenbook, and VivoBook line.
The company is also looking to break into the U.S. smartphone market soon, with its
which is currently a hit in Asia. ASUSTek also offers the FonePad, a 7-inch "phone"-cum-tablet.
ASUSTek says it wants to push out Samsung Electronics Comp., Ltd. (
) to become the second largest tablet manufacturer (behind Apple, Inc. (
)) by the end of 2013.
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