ASUS Posts Big Profit, Sells 3 Million Tablets, Eyes 7-Inch Win8 Tablets
May 6, 2013 8:40 PM
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Company says Windows RT 7-inchers will be priced below $300 USD
As predicted by analysts [
], ASUSTek Computer, Inc. (
) surged on a
lineup of affordable tablets and personal computers
. In the three months ending in March 2013, the OEM earned a profit of $6.05B TWD ($205M USD), up 21 percent from a year before.
ASUSTek's gains came partially on the back of strong tablet sales. With a lineup anchored by the Google Inc. (
Nexus 7 tablet
, ASUSTek tablets ascended to third place, bumping down Amazon.com, Inc. (
). ASUSTek sold 3 million tablets in the quarter.
Most of ASUSTek's tablet sales came from its Android models (particularly the
popular Nexus 7
), but the company has also seen some small gains from its Windows 8 tablets, which are currently among the most affordable Windows tablets on the market. Its 10-inch VivoTab Smart is priced at an attractive $450.
ASUSTek hopes to expand its base by becoming the first OEM to offer 7-inch Windows (8) RT tablets. Microsoft Corp. (
) is rumored to be preparing a 7-inch Surface tablet already. ASUSTek Chief Executive Jerry Shen said the price of such a small Windows 8 tablet would likely be under $300 USD. That's in line with an Intel Corp. (
) executive who in April said Windows 8 tablets could soon hit $200 USD or less. Mr. Shen elates, "We're very optimistic about sales for Windows 8 tablets this year."
ASUSTek aims to add $299 USD 7-inch Windows 8 tablets to its lineup shortly.
The devicemaker is also focusing on touchable "hero product" Windows 8 ultrabooks,
such as the TAICHI
, Zenbook, and VivoBook line.
The company is also looking to break into the U.S. smartphone market soon, with its
which is currently a hit in Asia. ASUSTek also offers the FonePad, a 7-inch "phone"-cum-tablet.
ASUSTek says it wants to push out Samsung Electronics Comp., Ltd. (
) to become the second largest tablet manufacturer (behind Apple, Inc. (
)) by the end of 2013.
This article is over a month old, voting and posting comments is disabled
5/7/2013 6:35:16 AM
What you are stating is about 1 year away. Many things could have happened in the IOS and ANdroid space during that time, so unless MicroSoft improves RT significantly rather than crippling it, it will have a chance.
In the short term, people would like to see RT2 on a 7.5 inch form factor with a 1400X1024 screen that will rock. If priced slightly lower than iPad Mini, it can move volumes. MS ought to let RT evolve on its own rather than link it to PRO x86 evolution. They have multiple platforms and will always do. It is not a bad thing, just that MS cannot seem to manage it well or just screw up on the simplest of things.
This is a great time to innovate while IOS and Android seems stagnated or awaiting the "next great release" which usually plagued with disappointments. An incremental release for RT is badly needed to address problems and throw in incremental features needed. They have about 6 months window for this.
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
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