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Company says Windows RT 7-inchers will be priced below $300 USD

As predicted by analysts [source], ASUSTek Computer, Inc. (TPE:2357) surged on a lineup of affordable tablets and personal computers.  In the three months ending in March 2013, the OEM earned a profit of $6.05B TWD ($205M USD), up 21 percent from a year before.

ASUSTek's gains came partially on the back of strong tablet sales.  With a lineup anchored by the Google Inc. (GOOG) branded Nexus 7 tablet, ASUSTek tablets ascended to third place, bumping down Amazon.com, Inc. (AMZN).  ASUSTek sold 3 million tablets in the quarter.

Most of ASUSTek's tablet sales came from its Android models (particularly the popular Nexus 7), but the company has also seen some small gains from its Windows 8 tablets, which are currently among the most affordable Windows tablets on the market.  Its 10-inch VivoTab Smart is priced at an attractive $450.

ASUSTek hopes to expand its base by becoming the first OEM to offer 7-inch Windows (8) RT tablets.  Microsoft Corp. (MSFT) is rumored to be preparing a 7-inch Surface tablet already.  ASUSTek Chief Executive Jerry Shen said the price of such a small Windows 8 tablet would likely be under $300 USD.  That's in line with an Intel Corp. (INTC) executive who in April said Windows 8 tablets could soon hit $200 USD or less.  Mr. Shen elates, "We're very optimistic about sales for Windows 8 tablets this year."

ASUSTek WIndows 8
ASUSTek aims to add $299 USD 7-inch Windows 8 tablets to its lineup shortly.

The devicemaker is also focusing on touchable "hero product" Windows 8 ultrabooks, such as the TAICHI, Zenbook, and VivoBook line.

The company is also looking to break into the U.S. smartphone market soon, with its Padfone lineup which is currently a hit in Asia.  ASUSTek also offers the FonePad, a 7-inch "phone"-cum-tablet.

ASUSTek says it wants to push out Samsung Electronics Comp., Ltd. (KSC:005930) to become the second largest tablet manufacturer (behind Apple, Inc. (AAPL)) by the end of 2013.

Source: ASUSTek





"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer



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