Print 15 comment(s) - last by Mint.. on May 7 at 10:30 AM

Company says Windows RT 7-inchers will be priced below $300 USD

As predicted by analysts [source], ASUSTek Computer, Inc. (TPE:2357) surged on a lineup of affordable tablets and personal computers.  In the three months ending in March 2013, the OEM earned a profit of $6.05B TWD ($205M USD), up 21 percent from a year before.

ASUSTek's gains came partially on the back of strong tablet sales.  With a lineup anchored by the Google Inc. (GOOG) branded Nexus 7 tablet, ASUSTek tablets ascended to third place, bumping down, Inc. (AMZN).  ASUSTek sold 3 million tablets in the quarter.

Most of ASUSTek's tablet sales came from its Android models (particularly the popular Nexus 7), but the company has also seen some small gains from its Windows 8 tablets, which are currently among the most affordable Windows tablets on the market.  Its 10-inch VivoTab Smart is priced at an attractive $450.

ASUSTek hopes to expand its base by becoming the first OEM to offer 7-inch Windows (8) RT tablets.  Microsoft Corp. (MSFT) is rumored to be preparing a 7-inch Surface tablet already.  ASUSTek Chief Executive Jerry Shen said the price of such a small Windows 8 tablet would likely be under $300 USD.  That's in line with an Intel Corp. (INTC) executive who in April said Windows 8 tablets could soon hit $200 USD or less.  Mr. Shen elates, "We're very optimistic about sales for Windows 8 tablets this year."

ASUSTek WIndows 8
ASUSTek aims to add $299 USD 7-inch Windows 8 tablets to its lineup shortly.

The devicemaker is also focusing on touchable "hero product" Windows 8 ultrabooks, such as the TAICHI, Zenbook, and VivoBook line.

The company is also looking to break into the U.S. smartphone market soon, with its Padfone lineup which is currently a hit in Asia.  ASUSTek also offers the FonePad, a 7-inch "phone"-cum-tablet.

ASUSTek says it wants to push out Samsung Electronics Comp., Ltd. (KSC:005930) to become the second largest tablet manufacturer (behind Apple, Inc. (AAPL)) by the end of 2013.

Source: ASUSTek

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By cokbun on 5/6/2013 11:51:17 PM , Rating: 2
i think they really mean windows 8 tablet, this could be interesting, i wonder what hardware will they use.. for 300$ probably atom?

By stm1185 on 5/7/2013 12:06:19 AM , Rating: 2
RT is heading for the grave if Anand's Silvermont story holds true. Core 2 performance in a Smartphone/Tab SoC!

7 inch Silvermont Tablet for $300 could be the ultimate work PC. Put in wireless charging and docking. At their desk its charging on a pad while they work on a big monitor with a real keyboard and mouse. Time for a meeting they just pick it up and pull out out the stylus. On a plane, there is a keyboard dock for that.

Maybe Asus could get business's to toss out all those old Core 2 desktops with something like that.

By StevoLincolnite on 5/7/2013 12:56:32 AM , Rating: 3
If you were to compare the IPC between the new Atom and the Core 2... Atom still comes up short. It only manages to get low-end Core 2-like performance (Which were released what, 6-7 years ago?) due to it's higher clock speeds.

Still, it's waaaay better than the current Atom which is Pentium 3-class in performance. (Still slower clock for clock than Pentium M.)

What has me interested is Jaguar and Kabini, I'll pass on the Intel Decelerator Graphics and it's horrible drivers if an AMD APU solution is a readily available alternative! :)

It is however great news for Netbooks, after all these years they actually get a performance upgrade, woo!

By txDrum on 5/7/2013 3:04:52 AM , Rating: 2
From Anandtech:
On single threaded performance, you should expect a 2.4GHz Silvermont to perform like a 1.2GHz Penryn. To put it in perspective of actual systems, we’re talking about around the level of performance of an 11-inch Core 2 Duo MacBook Air from 2010. Keep in mind, I’m talking about single threaded performance here. In heavily threaded applications, a quad-core Silvermont should be able to bat even further up the Penryn line. Intel is able to do all of this with only a 2-wide machine (lower IPC, but much higher frequency thanks to 22nm).

Silvermont in a <300$ Windows 8 Tablet would probably skyrocket Windows 8 marketshare. There's the potential for real SSD storage too, even if it's just like 32GB + SD or something. That would leave somebody with about 14-18GB of real storage (especially if Asus tunes the hibernate, which should never be needed on a silvermont tablet, and the pagefile), + an SD card, and a fully featured, and possibly more responsive Windows 8 tablet.

By Mint on 5/7/2013 10:30:10 AM , Rating: 2
Between Haswell and Silvermont, there will be some amazing Win8 tablet/hybrid options at the end of this year.

By Mitch101 on 5/7/2013 10:18:03 AM , Rating: 2
Great Link this sums it up perfectly.

Faster and more efficient—than ARM

The battle of the last three years has clearly not been Intel vs. AMD, but x86 vs ARM. ARMchair commandos have long said x86 can’t compete because it’s just too power hungry. But remember, ARM is no brainiac chip. Even the super weak sauce old iterations of Atom have been performance and on power parity with ARM chips (non-believers see here). Intel says Silvermont will easily stomp all ARM chips into the dirt. While, Intel didn’t actually directly say the ARM word during press briefings but you don’t have to be Steven Hawking to guess what CPU architecture Intel is comparing Silverton to. Even with the power consumption of ARM chips far exceeding Silvermont, those CPUs still can’t match Silvermont’s performance. Up against four competing ARM chips, Intel says at the same power use, Silvermont will be from 1.6 times to 2.3 times faster and consume from 3 to 5.8 times less power.

By retrospooty on 5/7/2013 10:28:52 AM , Rating: 2
Yup... I have always said Intel is like a sleeping giant and if they decide to focus on mobile, they can take it back. AMD woke them up a decade ago with Athlon64. The first 64bit, dual core and on die memory controller caught Intel sleeping. Intels answer was the Core line and it immediately stomped AMD back to the bargain bin and since then, Intel has been unstoppable on the mainstream CPU front. Now they are focusing on mobile (a few years late if you ask me) and all ARM makers should be concerned. Already today in shipping products, 32nm Atoms are fast as hell and everage on power. Anyone that thinks x86 is too power hungry isnt looking at todays products. Add a few more power/design tweaks and a process shrink and Intel is on top.

By fteoath64 on 5/7/2013 6:35:16 AM , Rating: 2
What you are stating is about 1 year away. Many things could have happened in the IOS and ANdroid space during that time, so unless MicroSoft improves RT significantly rather than crippling it, it will have a chance.

In the short term, people would like to see RT2 on a 7.5 inch form factor with a 1400X1024 screen that will rock. If priced slightly lower than iPad Mini, it can move volumes. MS ought to let RT evolve on its own rather than link it to PRO x86 evolution. They have multiple platforms and will always do. It is not a bad thing, just that MS cannot seem to manage it well or just screw up on the simplest of things.
This is a great time to innovate while IOS and Android seems stagnated or awaiting the "next great release" which usually plagued with disappointments. An incremental release for RT is badly needed to address problems and throw in incremental features needed. They have about 6 months window for this.

"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay

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