Amid Abysmal Sales, ARM Chipmaker Qualcomm Has Windows RT's Back
May 6, 2013 2:17 PM
comment(s) - last by
Microsoft CEO Steve Ballmer and Qualcomm CEO Paul Jacobs
Despite failure of Microsoft's ARM offerings, Qualcomm says better sales await
Acer President Jim Wong said in a recent discussion that while his company has "ongoing" plans for a future ARM-based Windows tablet, "There's no value doing the current version of RT."
The frank snub of Windows on ARM (officially, Windows RT) might seem overly harsh, were it not for the
cold hard sales numbers
market research firm International Data Corp. (
), sales of Windows RT tablets -- including Microsoft's own flagship "Surface RT" product -- tanked to a total of 200,000 in Q1 2013. That's a mere 0.4 percent of the 49.2 million tablets that shipped in Q1.
But Luis Pineda, senior vice president of product management at Qualcomm, Inc. (
top ARM system-on-a-chip (SoC) maker
is firing back, saying
poor initial sales
are not indicative of Windows RT's long term prospects. He
We're very excited about Microsoft's strategy around Windows RT. We're very optimistic with the future of Win RT and we see continued success.
Windows RT launched on devices from major manufacturers last October and used Qualcomm Snapdragon processors. Qualcomm is working with many more OEM's to launch on Win RT in the future and has a long-term investment in it.
We're not discouraged. Whenever you launch a brand new ecosystem like Windows RT it would be nice to have a home run from day one. But there's lots of excitement about what's coming.
Qualcomm is standing behind embattled Windows RT. [Image Source: Microsoft]
Microsoft Corp. (
) is reportedly unhappy with the struggles of its new operating system. Those struggles can largely be traced back to two factors -- lack of legacy compatibility with old x86 apps on ARM devices and poor marketing of this new type of Windows devices.
Samsung Electronics Comp., Ltd. (
) executives have focused on the latter point -- poor marketing -- as derailing a promising product. In January Samsung Electronics Company, Ltd.'s (
) North American market PC and tablet SVP, Mike Abary
attacked Microsoft's poor consumer education efforts
There wasn't really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer. When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment. When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait.
He said that his company would not be shipping the Windows RT-powered Ativ Tab tablet to U.S. shores anytime soon, concluding, "We want to see how the market develops for RT. It's not something we're shelving permanently. It's still a viable option for us in the future, but now might not be the right time."
Other executives have recently been laying it on the embattled OS. Neil Hand, head of Dell Inc.'s (
) tablet and high-end PC business,
, "Demand is not where I would like it to be at this point in time. The amount of market information about it is not good enough, and the market sentiment is still pretty negative."
The world's fastest growing OEM, Lenovo Group, Ltd. (
) has attacked its business appeal. Lenovo Think PC and visual category manager Simon Kent
, commenting, "We don't believe that Windows RT is what businesses want. This is particularly true for a premium product such as Helix, which gives you the performance and capability of a full Ultrabook as well as a business tablet. Even Microsoft has started to review the RT path they have gone down."
Dell and others have also attacked the quality of Windows ARM apps. There are currently around 65,000 ARM-compatible apps in The Windows Store.
Qualcomm suggests Windows RT is the ultimate consumer experience.
[Image Source: Jason Mick/DailyTech]
Qualcomm VP Pineda insists that Windows RT is a superior experience. He points to the
, which uses are 1.2 GHz Snapdragon 8060A processor. He remarks, "This is the ideal machine for me. It gives me 20 hours of battery and runs more than a day, and is thinner and has no fan and provides 4G LTE access. It has all the software I need."
refused to quit
the struggling operating system, believing it to be
a key to future success.
The next release is expected to come later this year with Windows 8.1 (codenamed: "Blue").
Qualcomm via CNET
This article is over a month old, voting and posting comments is disabled
5/7/2013 12:31:41 AM
All that's missing is a powerful enough ARM chip to emulate x86 at a relatively acceptable speed.
If Windows RT could pull off what MacOSX did for OS9/Classic, by running native 32-bit apps (even at poor performance) it'd be a lifesaver. For example, the only reason I don't have an Windows RT tablet is because I can't run my invoicing program on it (a 4MB EXE and some DLL's)
If it could run Quickbooks 2010, Paint.net, WinRAR and some other very common and basic Win32 programs, Windows RT would be a huge hit. But without basic emulation you might as well be running another non-Windows OS like Android or iOS which have huge app markets.
5/7/2013 1:45:11 PM
What would be the point? It's not like x86 has any chance of being deprecated.
We don't need powerful ARM chips to run Windows RT with a new emulation feature. We just need x86 tablets that aren't overpriced, and then Window 8 does everything you're asking in this post. We'll get there by the end of the year.
"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings
Lenovo: Businesses Don't Want Windows RT
May 1, 2013, 11:55 AM
Dell Executive Admits Windows RT Demand is Disappointing
April 16, 2013, 10:07 AM
Lack of Consumer Demand Sinks Windows RT Tablet Prices
April 3, 2013, 10:20 AM
Microsoft Can't Quit Windows RT, Denies Rumors
March 29, 2013, 3:36 PM
Microsoft Defends Windows RT, Says It Will Get Better with Time
March 22, 2013, 12:46 PM
Apple Completes Purchase of Beats Music, Beats Electronics
August 1, 2014, 11:26 AM
HP to Launch Smartwatch Designed by Michael Bastian
August 1, 2014, 9:59 AM
New Qi Version 1.2 Allows Wireless Charging From 2 Inches Away
July 31, 2014, 3:53 PM
HTC J Butterfly Announced by Japan's KDDI, Packs LTE-A Carrier Aggregation
July 31, 2014, 2:34 PM
T-Mobile Subscriber Numbers Surpass 50 Million, Sees Q2 Profit of $391M
July 31, 2014, 12:24 PM
Verizon Wireless Launches 5.7", 960x540 LG G Vista Smartphone for $400 Off Contract
July 31, 2014, 11:02 AM
Most Popular Articles
Facebook Will Force Android, iOS Users to Use Messenger App This Week
July 29, 2014, 11:26 AM
Ford's Extensive Use of Aluminum in '15 F-150 Results in $395 Increase for Base Models
July 28, 2014, 3:02 PM
Sony's Xperia Z3 Gets Detailed in Leaked Photos
July 25, 2014, 2:30 PM
T-Mobile CEO John Legere is on the Warpath Again; Introduces $100, 10GB Family Plan
July 28, 2014, 10:12 AM
UK Drivers Must Now Give Their Cell Phones to Police After a Crash
July 29, 2014, 4:37 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information