Facebook Reports Healthy Q1 Earnings, Sees Boost in Mobile Ad Revenue
May 2, 2013 8:02 PM
comment(s) - last by
Mobile ad revenue accounted for about 30 percent of ad revenue
Facebook's financial earnings report for the first quarter of 2013 looks good, thanks in part to mobile ad revenue taking off.
For Q1 2013, Facebook earned $219 million (9 cents a share) in profit compared to $205 million in the year-ago period. Excluding certain items, the company earned 12 cents a share.
Facebook's revenue for the first quarter was $1.46 billion, up from $1.06 billion in Q1 2012. This was partially due to advertising revenue, which was up 43 percent in the first quarter from Q1 2012.
Facebook has had the challenge of adapting its business to mobile devices like smartphones and tablets rather than the traditional PC alone. It was necessary to create advertising space on mobile screens to boost revenue, and it looks like this has been working out for Facebook.
Mobile ad revenue accounted for about 30 percent of ad revenue, compared to 23 percent a year ago.
Facebook also had some big launches over the past few months, including
an Android app
that places Facebook's features right on the phone's homescreen. It launched last month for Samsung Galaxy S4, Samsung Galaxy S3, Samsung Galaxy Note 2, HTC One and HTC One X/X+. However, it received rather poor reviews.
revamped its news feed
and search options.
Facebook said it now has 1.11 billion monthly active users and about 665 million daily active users. The number of monthly users who solely access Facebook from mobile devices has more than doubled to 189 million compared to the year-ago quarter.
"We've made a lot of progress in the first few months of the year," said
founder and CEO. "We have seen strong growth and engagement across our community and launched several exciting products."
This article is over a month old, voting and posting comments is disabled
RE: Facebook's Future
5/2/2013 11:17:37 PM
Whilst I do agree that more online services seem like a total no-brainer for Facebook, it's wrong to suggest they can't exist purely on advertising revenue - because that's what Google does. Of course, google do have things you can buy from them, but they are a drop in the pond in terms of revenue. Where Google really shines of course is serving ads to people based on their data.
Facebook has a LOT of data, so I could certainly see them moving forward in that direction also.
RE: Facebook's Future
5/3/2013 7:58:56 AM
Google makes useful stuff we all can use every day. Facebook just gets annoying the more you use it. Between forced obtrusive ads and people posting/resharing dumb stuff, I'm mostly done with facebook. There's plenty of people who are too. We all just post pictures and really don't care much for anything else.
"This is about the Internet. Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
Facebook Home for Android Now Available Today, Early Reviews are Poor
April 16, 2013, 4:50 PM
Facebook Updates News Feed Design
March 8, 2013, 12:23 AM
Comcast Memo: Harassing Customers During Retention Calls Actually IS Our Policy
July 22, 2014, 5:19 PM
Aereo Now Claims It's a Cable Company, Reveals it Has Very Few Customers
July 22, 2014, 4:20 PM
Edward Snowden Presents Tech to Stop Government Spying
July 21, 2014, 12:00 PM
Verizon FiOS Network Upgrade Brings Symmetrical Upload/Download Speeds
July 21, 2014, 8:33 AM
Amazon Launches First Fire Phone TV Spot, Spends 30 Seconds Promoting Prime
July 18, 2014, 11:17 AM
Samsung Continues to Pick on Apple's iPad in Two New Commercials
July 13, 2014, 5:35 PM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
Boeing 777 Malaysian Airlines Flight 17 Crashes in Ukraine
July 17, 2014, 1:00 PM
FBI Report Suggests That Self-Driving Cars Could Be Used as Rolling Bombs
July 16, 2014, 11:02 AM
Tesla Confirms “Model III” EV with 200+ Mile Range, Blames Ford for Missed "SEX"
July 15, 2014, 9:12 PM
Google Signs Controversial Deal With Pharmaceutical Giant Novartis
July 16, 2014, 7:32 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information