Facebook Reports Healthy Q1 Earnings, Sees Boost in Mobile Ad Revenue
May 2, 2013 8:02 PM
comment(s) - last by
Mobile ad revenue accounted for about 30 percent of ad revenue
Facebook's financial earnings report for the first quarter of 2013 looks good, thanks in part to mobile ad revenue taking off.
For Q1 2013, Facebook earned $219 million (9 cents a share) in profit compared to $205 million in the year-ago period. Excluding certain items, the company earned 12 cents a share.
Facebook's revenue for the first quarter was $1.46 billion, up from $1.06 billion in Q1 2012. This was partially due to advertising revenue, which was up 43 percent in the first quarter from Q1 2012.
Facebook has had the challenge of adapting its business to mobile devices like smartphones and tablets rather than the traditional PC alone. It was necessary to create advertising space on mobile screens to boost revenue, and it looks like this has been working out for Facebook.
Mobile ad revenue accounted for about 30 percent of ad revenue, compared to 23 percent a year ago.
Facebook also had some big launches over the past few months, including
an Android app
that places Facebook's features right on the phone's homescreen. It launched last month for Samsung Galaxy S4, Samsung Galaxy S3, Samsung Galaxy Note 2, HTC One and HTC One X/X+. However, it received rather poor reviews.
revamped its news feed
and search options.
Facebook said it now has 1.11 billion monthly active users and about 665 million daily active users. The number of monthly users who solely access Facebook from mobile devices has more than doubled to 189 million compared to the year-ago quarter.
"We've made a lot of progress in the first few months of the year," said
founder and CEO. "We have seen strong growth and engagement across our community and launched several exciting products."
This article is over a month old, voting and posting comments is disabled
RE: Facebook's Future
5/2/2013 11:17:37 PM
Whilst I do agree that more online services seem like a total no-brainer for Facebook, it's wrong to suggest they can't exist purely on advertising revenue - because that's what Google does. Of course, google do have things you can buy from them, but they are a drop in the pond in terms of revenue. Where Google really shines of course is serving ads to people based on their data.
Facebook has a LOT of data, so I could certainly see them moving forward in that direction also.
RE: Facebook's Future
5/3/2013 7:58:56 AM
Google makes useful stuff we all can use every day. Facebook just gets annoying the more you use it. Between forced obtrusive ads and people posting/resharing dumb stuff, I'm mostly done with facebook. There's plenty of people who are too. We all just post pictures and really don't care much for anything else.
"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates
Facebook Home for Android Now Available Today, Early Reviews are Poor
April 16, 2013, 4:50 PM
Facebook Updates News Feed Design
March 8, 2013, 12:23 AM
Tech's Biggest Loser on Tax Day: eBay Pays Nearly 99 Percent Tax Rate
April 15, 2015, 3:28 PM
Death and Dragons -- Report Claims Game of Thrones Hit by Piracy "Tidal Wave"
April 10, 2015, 8:37 AM
Court Blocks Twitter and YouTube in Turkey After Pro-Communist Attack in Istanbul
April 6, 2015, 10:53 AM
In Graphics and Quotes: $10.4 Billion Charter & Bright House Merger
April 2, 2015, 5:19 PM
WSJ Report Implies That Google Leveraged Lobbying to Kill Antitrust Abuse Probe
March 25, 2015, 5:37 PM
Nationalist Hackers From Turkey Cause Chaos, Deface Dozens of Sites
March 16, 2015, 12:29 PM
Most Popular Articles
Raytheon $1.9 Billion Purchase of Websense Raises Tough Questions
April 20, 2015, 1:57 PM
After Record-Setting Week, Samsung Predicts 70 Million GS6/GS6 Edge Sales
April 17, 2015, 8:39 PM
HBO to VPN HBO Now Users: Prove You Live in U.S. or We Will Terminate You
April 21, 2015, 12:17 PM
Testers Trolled by Promise of Uninstallable Windows 10 Preview Build 10061
April 16, 2015, 2:52 PM
Apple Plans In-Store Workshops to Teach Users How to Use Its Smartwatch
April 17, 2015, 1:02 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information