backtop


Print 12 comment(s) - last by DrizztVD.. on May 4 at 5:00 PM

Mobile ad revenue accounted for about 30 percent of ad revenue

Facebook's financial earnings report for the first quarter of 2013 looks good, thanks in part to mobile ad revenue taking off. 

For Q1 2013, Facebook earned $219 million (9 cents a share) in profit compared to $205 million in the year-ago period. Excluding certain items, the company earned 12 cents a share. 

Facebook's revenue for the first quarter was $1.46 billion, up from $1.06 billion in Q1 2012. This was partially due to advertising revenue, which was up 43 percent in the first quarter from Q1 2012. 

Facebook has had the challenge of adapting its business to mobile devices like smartphones and tablets rather than the traditional PC alone. It was necessary to create advertising space on mobile screens to boost revenue, and it looks like this has been working out for Facebook.

Mobile ad revenue accounted for about 30 percent of ad revenue, compared to 23 percent a year ago.  


Facebook also had some big launches over the past few months, including an Android app that places Facebook's features right on the phone's homescreen. It launched last month for Samsung Galaxy S4, Samsung Galaxy S3, Samsung Galaxy Note 2, HTC One and HTC One X/X+. However, it received rather poor reviews. 

Facebook also revamped its news feed and search options.

Facebook said it now has 1.11 billion monthly active users and about 665 million daily active users. The number of monthly users who solely access Facebook from mobile devices has more than doubled to 189 million compared to the year-ago quarter.

"We've made a lot of progress in the first few months of the year," said Mark ZuckerbergFacebook founder and CEO. "We have seen strong growth and engagement across our community and launched several exciting products." 

Source: Facebook



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Facebook's Future
By MechanicalTechie on 5/2/2013 10:54:06 PM , Rating: 4
Facebooks future and present success works around the model of people being bored with their non-existant lame arse little lifes who a distraction to amaze their little brains.. rather than do something more meaningful or god forbid interacting with actual human beings.

The world flys by as they stare into their phones/tablets hoping someone will notice their 'witty' comment or looking for the next fad(i'm looking at you plankers) to fullfil the void, even as 99% of facebook users defend it they know if they look around you can see the evidence everywhere.

So i dont think fb is going to have a problem as this social cancer is here to stay.


RE: Facebook's Future
By MechanicalTechie on 5/2/2013 11:14:29 PM , Rating: 2
quote:
who need a distraction to amuze

Being dyslexic scuks!! :)


RE: Facebook's Future
By MadMan007 on 5/3/2013 2:05:59 AM , Rating: 2
Your second paragraph made me think of posting comments in reply to other comments about a news story on the internet.


RE: Facebook's Future
By Solandri on 5/3/2013 2:45:22 AM , Rating: 2
quote:
Facebooks future and present success works around the model of people being bored with their non-existant lame arse little lifes who a distraction to amaze their little brains.. rather than do something more meaningful or god forbid interacting with actual human beings.
...
So i dont think fb is going to have a problem as this social cancer is here to stay.

Same thing was true for television.


RE: Facebook's Future
By Tony Swash on 5/3/2013 6:52:44 AM , Rating: 1
Given your take on Facebook you may find this amusing

http://videosift.com/video/The-Internet-A-warning-...


"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki