HTC Confirms Worst Quarter in Its History, Focuses on Strong HTC One Reviews
May 2, 2013 10:14 AM
comment(s) - last by
HTC One could be company's last big shot at relevance as profits near zero
Taiwanese smartphone maker HTC Corp. (
) confirmed on Thursday that it had
badly missed Q1 earnings targets
the worst ever quarter in its young history. The phonemaker pulled in NT$42.8B ($1.42B USD), but made very little profit, earning only NT$85M ($2.83M USD) after taxes. Both revenue and profits missed expectations.
Looking ahead to Q2, HTC hopes revenue will rise to NT$70B ($2.37B USD) and to boost it's operating margin to between 1 and 3 percent, up from 0.1 percent in Q1.
HTC is looking forwards to the release of its 1080p flagship Android smartphone, the HTC One, (and possibly the
not-yet-announced HTC One Mini
) to nearly double revenues on a QoQ basis. Embattled HTC CEO Peter Chou comments, "This was a pivotal quarter for HTC. In February our teams set a new standard for smartphones, launching the new HTC One. The reviews of fans and critics alike have been overwhelmingly positive and we look forward to delivering on the promise of this device."
HTC is counting on the One to bring its revenue back to life. [Image Source: HTC]
The HTC One has indeed garnered strong reviews, with reviewers in most cases
to the Samsung Electronics Comp., Ltd.'s (
) flagship Galaxy S IV. However, HTC's sales struggles have led
some suppliers to downgrade it
in terms of order priority, which has led to parts shortages and delays. HTC also saw the One banned in the Netherlands after Nokia Oyj. (
) successfully argued that HTC's microphone supplier
had stolen proprietary technology from Nokia
to use in the One.
If the HTC One succeeds HTC may return to growth. But if it flops HTC Peter Chou is expected to resign, having told executives as much in a meeting (reportedly) last fall. HTC is undergoing a major shift in its marketing, ditching its "Quietly Brilliant" motto, and
adopting a more loudly belligerent
marketing stance, similar to rivals Samsung and Apple, Inc.'s (
) snarky marketing departments.
This article is over a month old, voting and posting comments is disabled
RE: Lovely looking device.. but..
5/2/2013 1:18:51 PM
I generally agree, and with Apple products it's no problem. My ancient iPod shuffle and 1st-gen nano batteries are still going strong after all these years. All the iPhones and iPod touches we've had in the family have had no noticeable battery degradation over time. However I'm not sure I trust HTC quite yet, as I've already had to replace batteries in my wife's HTC EVO, and her LG Optimus also needed a new battery in less than 2 years.
RE: Lovely looking device.. but..
5/2/2013 3:37:32 PM
I'm not quite sure I get your point.
Neither Apple or HTC manufactures batteries. In reality, there are very few batter manufacturers left. Very likely, those batteries came from the same place.
It probably has a lot more to do with usage scenarios rather than differences between batteries. With that said, I've had battery problems with Apple devices which I've replaced myself.
"This is about the Internet. Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
HTC Plans "Mini Me" Version of Flagship "One" Smartphone, a 4.3-Inch "M4"
May 1, 2013, 10:23 AM
Samsung Galaxy S IV Reviews: Better Than Its Predecessor, But Most Prefer HTC One
April 24, 2013, 10:16 AM
Nokia Wins Ban on HTC One in EU, Threatens to Sink Struggling Handsets
April 23, 2013, 8:58 AM
HTC Badly Misses Profit Expectations, Delayed HTC One Final Starts to Trickle Out
April 8, 2013, 1:00 PM
"Bold" HTC To Ditch "Quietly Brilliant" Slogan, Be Loudly Belligerent
March 25, 2013, 2:25 PM
Reports: Snapchat is Now Worth $10B, Cofounders are Billionaires to Be
August 27, 2014, 9:30 AM
Tim Cook Says iPad Sales Have Merely Hit a Temporary “Speed Bump”
August 27, 2014, 9:16 AM
ZOTAC Announces Diminutive ZBOX PI320 pico
August 27, 2014, 9:00 AM
Verizon Wireless' VoLTE Service Tiptoes Closer to Launch
August 26, 2014, 3:21 PM
5.5” LG G3 Stylus to Make Its Debut at IFA 2014, Will Feature Budget Specs/Pricing
August 26, 2014, 9:00 AM
HTC Desire 820 to Set New High Bar for Mid-Range With Snapdragon 615
August 25, 2014, 3:07 PM
Most Popular Articles
New Photos Show “Assembled” iPhone 6, Protruding Camera Ring
August 20, 2014, 2:32 PM
Leaked Qualcomm Roadmap: 20 nm 64-bit Octacore Smartphone SoCs Cometh
August 20, 2014, 11:38 AM
Microsoft's Surface 2 Tablet Family Gets a $100 Price Cut
August 25, 2014, 1:16 AM
Report: Microsoft to Announce Windows 9 on September 30
August 21, 2014, 11:20 AM
From HULC to FORTIS: the Evolution of Lockheed Martin's Incredible Exosuit
August 22, 2014, 12:45 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information