HTC Confirms Worst Quarter in Its History, Focuses on Strong HTC One Reviews
May 2, 2013 10:14 AM
comment(s) - last by
HTC One could be company's last big shot at relevance as profits near zero
Taiwanese smartphone maker HTC Corp. (
) confirmed on Thursday that it had
badly missed Q1 earnings targets
the worst ever quarter in its young history. The phonemaker pulled in NT$42.8B ($1.42B USD), but made very little profit, earning only NT$85M ($2.83M USD) after taxes. Both revenue and profits missed expectations.
Looking ahead to Q2, HTC hopes revenue will rise to NT$70B ($2.37B USD) and to boost it's operating margin to between 1 and 3 percent, up from 0.1 percent in Q1.
HTC is looking forwards to the release of its 1080p flagship Android smartphone, the HTC One, (and possibly the
not-yet-announced HTC One Mini
) to nearly double revenues on a QoQ basis. Embattled HTC CEO Peter Chou comments, "This was a pivotal quarter for HTC. In February our teams set a new standard for smartphones, launching the new HTC One. The reviews of fans and critics alike have been overwhelmingly positive and we look forward to delivering on the promise of this device."
HTC is counting on the One to bring its revenue back to life. [Image Source: HTC]
The HTC One has indeed garnered strong reviews, with reviewers in most cases
to the Samsung Electronics Comp., Ltd.'s (
) flagship Galaxy S IV. However, HTC's sales struggles have led
some suppliers to downgrade it
in terms of order priority, which has led to parts shortages and delays. HTC also saw the One banned in the Netherlands after Nokia Oyj. (
) successfully argued that HTC's microphone supplier
had stolen proprietary technology from Nokia
to use in the One.
If the HTC One succeeds HTC may return to growth. But if it flops HTC Peter Chou is expected to resign, having told executives as much in a meeting (reportedly) last fall. HTC is undergoing a major shift in its marketing, ditching its "Quietly Brilliant" motto, and
adopting a more loudly belligerent
marketing stance, similar to rivals Samsung and Apple, Inc.'s (
) snarky marketing departments.
This article is over a month old, voting and posting comments is disabled
RE: Lovely looking device.. but..
5/2/2013 12:14:45 PM
Considering not many batteries can make it through a day of heavy usage, I'd say yes. Especially since I think heavy users and buyers of flagship models are one and the same group.
Plus, should my battery die, how do I wipe the phone before sending it in for a replacement? Because we all know what happens to your data if you don't wipe it clean.
RE: Lovely looking device.. but..
5/2/2013 1:19:37 PM
If the battery dies, will it still work if plugged into a wall?
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
HTC Plans "Mini Me" Version of Flagship "One" Smartphone, a 4.3-Inch "M4"
May 1, 2013, 10:23 AM
Samsung Galaxy S IV Reviews: Better Than Its Predecessor, But Most Prefer HTC One
April 24, 2013, 10:16 AM
Nokia Wins Ban on HTC One in EU, Threatens to Sink Struggling Handsets
April 23, 2013, 8:58 AM
HTC Badly Misses Profit Expectations, Delayed HTC One Final Starts to Trickle Out
April 8, 2013, 1:00 PM
"Bold" HTC To Ditch "Quietly Brilliant" Slogan, Be Loudly Belligerent
March 25, 2013, 2:25 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information