HTC Confirms Worst Quarter in Its History, Focuses on Strong HTC One Reviews
May 2, 2013 10:14 AM
comment(s) - last by
HTC One could be company's last big shot at relevance as profits near zero
Taiwanese smartphone maker HTC Corp. (
) confirmed on Thursday that it had
badly missed Q1 earnings targets
the worst ever quarter in its young history. The phonemaker pulled in NT$42.8B ($1.42B USD), but made very little profit, earning only NT$85M ($2.83M USD) after taxes. Both revenue and profits missed expectations.
Looking ahead to Q2, HTC hopes revenue will rise to NT$70B ($2.37B USD) and to boost it's operating margin to between 1 and 3 percent, up from 0.1 percent in Q1.
HTC is looking forwards to the release of its 1080p flagship Android smartphone, the HTC One, (and possibly the
not-yet-announced HTC One Mini
) to nearly double revenues on a QoQ basis. Embattled HTC CEO Peter Chou comments, "This was a pivotal quarter for HTC. In February our teams set a new standard for smartphones, launching the new HTC One. The reviews of fans and critics alike have been overwhelmingly positive and we look forward to delivering on the promise of this device."
HTC is counting on the One to bring its revenue back to life. [Image Source: HTC]
The HTC One has indeed garnered strong reviews, with reviewers in most cases
to the Samsung Electronics Comp., Ltd.'s (
) flagship Galaxy S IV. However, HTC's sales struggles have led
some suppliers to downgrade it
in terms of order priority, which has led to parts shortages and delays. HTC also saw the One banned in the Netherlands after Nokia Oyj. (
) successfully argued that HTC's microphone supplier
had stolen proprietary technology from Nokia
to use in the One.
If the HTC One succeeds HTC may return to growth. But if it flops HTC Peter Chou is expected to resign, having told executives as much in a meeting (reportedly) last fall. HTC is undergoing a major shift in its marketing, ditching its "Quietly Brilliant" motto, and
adopting a more loudly belligerent
marketing stance, similar to rivals Samsung and Apple, Inc.'s (
) snarky marketing departments.
This article is over a month old, voting and posting comments is disabled
RE: Lovely looking device.. but..
5/2/2013 11:19:54 AM
I imagine business travelers would be interested in that, especially a year or two after buying the phone when the battery is wearing out and no longer lasts all day.
But I agree the SD expansion slot offers much more utility - especially considering the cost of on-board storage vs Mini SD cards.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
HTC Plans "Mini Me" Version of Flagship "One" Smartphone, a 4.3-Inch "M4"
May 1, 2013, 10:23 AM
Samsung Galaxy S IV Reviews: Better Than Its Predecessor, But Most Prefer HTC One
April 24, 2013, 10:16 AM
Nokia Wins Ban on HTC One in EU, Threatens to Sink Struggling Handsets
April 23, 2013, 8:58 AM
HTC Badly Misses Profit Expectations, Delayed HTC One Final Starts to Trickle Out
April 8, 2013, 1:00 PM
"Bold" HTC To Ditch "Quietly Brilliant" Slogan, Be Loudly Belligerent
March 25, 2013, 2:25 PM
Quick Note: Facebook Wants to Make Your Mobile Photos Prettier
December 16, 2014, 11:50 PM
Apple Abandons Russia; Ruinous Ruble Run Sees 25% Inflation in a Single Day
December 16, 2014, 5:40 PM
BlackBerry Classic Sells Out Online (Seriously, It Has) for North America
December 15, 2014, 7:07 PM
Canada Probes Apple and Carriers Over Reports of Anticompetitive Deals
December 11, 2014, 5:45 PM
Nokia HERE Beta is Now Available for All Android Phones and Tablets
December 10, 2014, 1:40 PM
UK's Royal Mail Tests Holiday 3D Printing Service
December 9, 2014, 5:50 PM
Most Popular Articles
Air Force Worries Hot Fuel Could Harm F-35, "Proactively" Paints Trucks Shiny
December 11, 2014, 9:06 AM
Analysis: Discovery Channel's "Eaten Alive" was a Sham, But Could Lead to Real Discoveries
December 9, 2014, 3:11 PM
LaWS (Laser) "Kills" Boat-Hauled Fuel Tanks, UAV "Bomber" in the Persian Gulf
December 12, 2014, 8:31 PM
Lamborghini Offers Up $6,000 Leather-Bound Android Smartphone
December 12, 2014, 3:12 PM
Ford Announces QNX-Powered SYNC 3, Brags It's "More Smartphone-Like"
December 11, 2014, 10:32 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information