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Jony Ive and Steve Jobs  (Source:
It is still expected to launch on time

Apple's Jony Ive is making changes and breaking rules with the development of iOS 7 as the company strays away from work models set in place by former CEO Steve Jobs. 

Apple is working on a massive overhaul of its mobile operating system with the upcoming release of iOS 7. Ive, head of industrial design, is leading the project and will risk delaying the OS' launch if necessary -- something Jobs would have never allowed.

During Jobs' time as CEO from 1997-2011, he was known for pushing to meet deadlines and keeping all departments separate. However, since Jobs' passing in October 2011, things have started changing at Apple.

For starters, Ive was put in charge of software design for iOS 7 -- straying slightly from his normal role in hardware. He has been implementing a lot of changes, and has even ran into internal delays concerning the new OS. 

While Apple still intends to launch iOS 7 on time (which will presumably be around September, as usual), submitting features for testing have exceeded some internal deadlines.

This goes to show that Apple, which once placed more importance on meeting deadlines within individual departments, has changed into a more collaborative environment.

In the past, software and hardware design never really crossed paths at Apple. In fact, a report in March of this year pointed out that Apple's software design team for iOS typically sat in the dark on what the industrial design team was doing, but the two have started collaborating more as of late -- allowing software designers to get an idea of what devices their iOS projects will run on, and also give industrial designers a say in what the software will look like on their hardware.

With this newfound collaboration has come many changes and new ways of doing things at Apple. For instance, iOS 7 is expected to have a "flat" look, closely related to the look of Microsoft 8's live tiles. This is quite a break from the user interface designed under former CEO Steve Jobs, which follows a more glossy and life life look. The new OS loses all that shine and skeuomorphism currently lavished on users. 

There will also be an all-new icon set for Apple’s native apps, and tool bars, tab bars and other interface features will get a fresh design. 

Last month, it was reported that Apple was pulling engineers from OS X 10.9 to finish iOS 7. At that time, it was predicted “Ive’s work is apparently making many people really happy, but will also apparently make rich-texture-loving designers sad.”

Source: Bloomberg

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By Freeseus on 5/7/2013 6:39:47 PM , Rating: 2
For good or for evil, I think there is probably some pressure on Ive to make what's old seem new again.

While I know little about what the next iPhone brings to the table, I have heard a criticism from just about everyone (apple fans and haters alike) - saying that iOS is becoming obsolete and that Apple needs to innovate to keep with up with competition.

If Apple is running out of ideas, and I'm not saying that they have, I can easily see this "ui re-skinning" being little more than the result of a marketing / sales push for the new iPhone.

Ive can push one design philosophy over another any day he chooses, but it has always irked me: if this new design is superior to the old, why didn't you use it in the first place? It seems design philosophy and fashion are one and the same.

RE: Design
By Wolfpup on 5/10/2013 1:51:22 PM , Rating: 1
I don't see how it's obsolete. It still LOOKS way better than Android, as far as that goes, and has all kinds of functionality Android will apparently never have.

The two biggest complaints I have with it are still that there's no real user accessible file system, and no way to allow instant messengers to run in the background.

I'm not really a fan of "flat" was made to look more 3D for a reason. Flatten it and suddenly interface elements are more difficult to discern.

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