BlackBerry CEO: Tablet Market Will Die Within 5 Years
April 30, 2013 11:23 AM
comment(s) - last by
RIM CEO Thorsten Heins
Thorsten Heins thinks that tablets are a dead end
When it comes to forward-looking progress in the mobile sector, most people
aren't looking to companies like BlackBerry for direction
. Instead, most people look towards Google, Apple, Amazon, and to a lesser extent these days,
However, BlackBerry, which is soon set to launch its "old school"
QWERTY-equipped Q10 smartphone
gone against the grain
and given a dire prediction for the future of tablets.
“In five years I don’t think there’ll be a reason to have a tablet anymore,” said BlackBerry CEO Thorsten Heins while being interviewed at the Milken Institute conference. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”
Companies like Apple would definitely disagree with the last statement;
iPad sales have been growing
ever since its
introduction in 2010
. In addition, the iPad (along with the iPhone) are bringing in the majority of the profits for Apple while its iPod and Mac product lines have played a back seat role.
Amazon is also using its
relatively low-cost tablets
to lure customers to its
digital media and streaming product offerings
. The online retail giant
makes little to no money on the sale of the actual Kindle Fire hardware
, but counts on a steady stream of revenue from customers that purchase eBooks, TV shows, and movies.
Microsoft is also betting big on tablets as witnessed by its Surface and Surface Pro tablets (although Microsoft is finding out that breaking into an Apple/Google-dominated market is
It's pretty easy to see why Heins is pessimistic about tablets due to the abject failure of its
, but to decry the failure of the entire tablet market seems a bit premature.
So does Thorstein Heins have a magic 8-ball that is accurately predicting the future, or do you think that he is downplaying the importance of the tablet form-factor until BlackBerry can launch a credible entry?
This article is over a month old, voting and posting comments is disabled
Tablets gonna rule in 5 years and phone changes into totally handsfree!.
5/2/2013 9:59:14 AM
That statement reminds me of the infamous Bill Gates quote "PCs are not going to need more than 640K bytes of RAM!".
Phones are evolving into tablets as many can see today with the phablet. The other angle is the handfree devices like Google Glass that will be a phone worn on the belt. No need for screens, no need for buttons. Either gesture or voice control and HUD visual overlay for display.
The tablet however, is going to be the "utility notebook" for most used for reading, note-taking. watching videos and surfing the net in general. It is also going to be the work laptop. Docked with large lcd screen and synchronizing data into local store and Cloud.
The home desktop/server and work server will do all the number crunching and games serving work. So unless one evolves the tablet into better and more flexible capabilities, the phone part will "disassociate" with the phablet leaving .... a tablet and a transceiver/battery.
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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