BlackBerry CEO: Tablet Market Will Die Within 5 Years
April 30, 2013 11:23 AM
comment(s) - last by
RIM CEO Thorsten Heins
Thorsten Heins thinks that tablets are a dead end
When it comes to forward-looking progress in the mobile sector, most people
aren't looking to companies like BlackBerry for direction
. Instead, most people look towards Google, Apple, Amazon, and to a lesser extent these days,
However, BlackBerry, which is soon set to launch its "old school"
QWERTY-equipped Q10 smartphone
gone against the grain
and given a dire prediction for the future of tablets.
“In five years I don’t think there’ll be a reason to have a tablet anymore,” said BlackBerry CEO Thorsten Heins while being interviewed at the Milken Institute conference. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”
Companies like Apple would definitely disagree with the last statement;
iPad sales have been growing
ever since its
introduction in 2010
. In addition, the iPad (along with the iPhone) are bringing in the majority of the profits for Apple while its iPod and Mac product lines have played a back seat role.
Amazon is also using its
relatively low-cost tablets
to lure customers to its
digital media and streaming product offerings
. The online retail giant
makes little to no money on the sale of the actual Kindle Fire hardware
, but counts on a steady stream of revenue from customers that purchase eBooks, TV shows, and movies.
Microsoft is also betting big on tablets as witnessed by its Surface and Surface Pro tablets (although Microsoft is finding out that breaking into an Apple/Google-dominated market is
It's pretty easy to see why Heins is pessimistic about tablets due to the abject failure of its
, but to decry the failure of the entire tablet market seems a bit premature.
So does Thorstein Heins have a magic 8-ball that is accurately predicting the future, or do you think that he is downplaying the importance of the tablet form-factor until BlackBerry can launch a credible entry?
This article is over a month old, voting and posting comments is disabled
RE: Microsoft is silly
4/30/2013 7:28:48 PM
Belard is just a moron who regularly posts funny and stupid lies about Windows 8 etc, he would say there were no reviews of Windows 8 and so on. He's either mentally ill or more likely he's just an astroturfer in Google or Apple payroll. Or maybe even both.
I got Surface Pro too, must admit overall it's much much better device than RT, but until there's Haswell with more slim, thin and light chassis and much longer battery life - appeal of Surface Pros will be limited.
The real killa device oughtta be the new Surface they may produce with Bay Trail, this one should marry benefits of frugal ARM chips in iPad with Windows universality and number one software ecosystem.
Can't wait for Belard to post some more lunacy about that new upcoming Bay Trail based Surface. I'm sure his anal master Sergey Brin (or Cook? Is Timmy having you Belard huh? share your hot experiences with us man! :P) is writing him check right now as I'm typing this :)))
RE: Microsoft is silly
4/30/2013 10:01:34 PM
I was tempted to wait for the second gen Surface tablets because of Haswell. But my wife got me this one for our anniversary. Well, said I could get it. I absolutely love it. I get it's not a device for everyone.
Battery life isn't that important to me. Functionality is. I keep an extra charger at my desk and one that stays in my bag. I just think more people would like it if they gave it a chance. The price is higher than an iPad but it is the first true convergence device that is a good fit for what I need. And for a lot of people. And considering it can replace my iPad (yes I have one) and my Ultrabook it's a fantastic device for me.
RE: Microsoft is silly
5/1/2013 12:09:51 PM
Haswell and Bay Trail will complete MS's vision.
They're looking at the long term, and I think they've made very close to optimal decisions. They could have handled the transition a little smoother with the start page, and their smartphone presence should have arrived sooner, but these are small potatoes in the long run.
RE: Microsoft is silly
5/1/2013 5:25:18 PM
I had thought win8/metro would be a success... the concept seemed valid. but it doesn't in real life for most people. worse yet, Microsoft has decided to shove it up everyone's ass. they kind of have to in order to survive since more And more people realize they DONT NEED MICROSOFT anymore.
"This is about the Internet. Everything on the Internet is encrypted. This is not a BlackBerry-only issue. If they can't deal with the Internet, they should shut it off." -- RIM co-CEO Michael Lazaridis
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