BlackBerry CEO: Tablet Market Will Die Within 5 Years
April 30, 2013 11:23 AM
comment(s) - last by
RIM CEO Thorsten Heins
Thorsten Heins thinks that tablets are a dead end
When it comes to forward-looking progress in the mobile sector, most people
aren't looking to companies like BlackBerry for direction
. Instead, most people look towards Google, Apple, Amazon, and to a lesser extent these days,
However, BlackBerry, which is soon set to launch its "old school"
QWERTY-equipped Q10 smartphone
gone against the grain
and given a dire prediction for the future of tablets.
“In five years I don’t think there’ll be a reason to have a tablet anymore,” said BlackBerry CEO Thorsten Heins while being interviewed at the Milken Institute conference. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”
Companies like Apple would definitely disagree with the last statement;
iPad sales have been growing
ever since its
introduction in 2010
. In addition, the iPad (along with the iPhone) are bringing in the majority of the profits for Apple while its iPod and Mac product lines have played a back seat role.
Amazon is also using its
relatively low-cost tablets
to lure customers to its
digital media and streaming product offerings
. The online retail giant
makes little to no money on the sale of the actual Kindle Fire hardware
, but counts on a steady stream of revenue from customers that purchase eBooks, TV shows, and movies.
Microsoft is also betting big on tablets as witnessed by its Surface and Surface Pro tablets (although Microsoft is finding out that breaking into an Apple/Google-dominated market is
It's pretty easy to see why Heins is pessimistic about tablets due to the abject failure of its
, but to decry the failure of the entire tablet market seems a bit premature.
So does Thorstein Heins have a magic 8-ball that is accurately predicting the future, or do you think that he is downplaying the importance of the tablet form-factor until BlackBerry can launch a credible entry?
This article is over a month old, voting and posting comments is disabled
He is right
4/30/2013 4:59:28 PM
Tablet's will NOT see the growth analysts are predicting and will become a niche.
When Netbooks first appeared it was 7 inches and very low cost and it sold huge and then everyone jumped on it and now there dead.
The same will happen with Tablets, they started at 10" with the ipad yet the smaller 7" versions are most popular. Apple has taken a hit as the mini will soon be there most popular model yet it is less profitable.
Why is this so? smartphones or at least the increasing screen size's when the ipad first appeared it was sub 4" smartphone or 10" tablet yet today smartphone are available at sub 6" and if you have one of the smartphones are you really going to have a 7" tablet as well?
The answer is no, the market is now smartphone owner and 10" tablet or non smartphone owner (a rapidly declining species) and small tablet which is the larger part of the non ipad market.
This is the reason Apple doesn't want to release a large smartphone as it will destroy there ipad market. The android market doesn't care as tablet's are far less profitable than smartphones due to carrier sales.
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